Marketing Officer at Ellasot Consulting

Job Description

• We are seeking a driven and results-oriented Marketing Officer to support the growth of the client company by identifying new business opportunities, expanding client acquisition channels, and strengthening partnerships.
• The ideal candidate will play a key role in increasing sales and Transaction count, Client relationship, and building long-term relationships with clients,  Businesses, and corporate partners.

Key Responsibilities

Business Growth & Lead Generation

• Identify and pursue new business opportunities to increase sales of Bank product.
• Develop and implement strategies to promote Sales and increase daily transaction.
• Generate and convert leads through marketing, outreach, and networking activities.

Client & Relationship Management

• Identify and recruit new customers for savings, loans, and other banking products.
• Mobilize deposits from individuals, groups, and businesses.
• Generate loan leads and support the loan application process.
• Achieve monthly and annual marketing and business growth targets.

Marketing and Promotion

• Promote the bank's products and services through direct marketing activities.
• Organize community outreach programs, market campaigns, and promotional events.
• Develop strategies to increase brand awareness and market penetration.
• Distribute marketing materials and educate potential customers on available products.

Sales & Reporting

• Meet and exceed monthly and quarterly enrollment targets.
• Prepare regular reports on sales activities, performance, and market feedback.
• Maintain accurate records of leads and conversions using CRM tools.
• Build and maintain strong relationships with customers
• Respond to customer inquiries and provide product information
• Conduct follow up visits to ensure customer satisfaction and retention
• Resolve customer compliants and escalate issues when necessary

Market Research and Intelligence

• Monitor market trends and competitor activities.
• Identify new business opportunities and customer needs.
• Provide feedback and recommendations to management on market development

Requirements

Qualifications and Requirements

• Bachelor's degree or HND in Marketing, Business Administration, Banking and Finance, Economics, or a related field.
• Minimum of 1–3 years of experience in marketing, sales, or business development, preferably in banking or financial services.
• Strong communication, negotiation, and interpersonal skills.
• Good knowledge of microfinance products and services.
• Ability to meet targets and work under pressure.
• Proficiency in Microsoft Office applications.
• Strong networking and customer relationship management skills.