Brand Communications & Marketing Manager at Cardinal Torch Company Limited

Job Summary:

• The Brand & Marketing Manager is responsible for developing, implementing, and overseeing the company’s brand communication and marketing strategies to enhance brand visibility, customer engagement, and business growth. The individual is responsible for building, positioning, and scaling the Cardinal Torch Group, i.e. Cardinal Treats brand across retail, distribution, digital, export, and consumer engagement channels. The role combines strategic brand leadership with hands-on execution to drive awareness, market penetration, consumer loyalty, and revenue growth.
• The Brand & Marketing Manager will lead the development of marketing campaigns, product
• positioning, trade promotions, retail visibility initiatives, storytelling, partnerships, consumer
• insights, and media engagement that strengthen Cardinal Torch Group Particularly Cardinal
• Treats as a leading product and FMCG brand.

Role Summary

Core Objectives of the Role

• Increase brand awareness and visibility across larger markets.
• Drive product demand and support sales growth.
• Build strong emotional and sociological connections between consumers and the brand.
• Improve retail presence and in-store visibility.
• Establish Cardinal Treats as a premium and trusted brand.
• Coordinate integrated campaigns across digital, retail, PR, and activations.
• Generate measurable marketing ROI.
• Support expansion into local and international markets.

Success Profile for the Ideal Candidate

The ideal Brand & Marketing Manager for Cardinal Torch Company should combine strong consumer understanding with commercial execution ability. The person should be able to build strong brand connection while also driving measurable sales performance across retail and digital and e-commerce channels.

The role requires someone capable of balancing creativity, analytics, field execution, partnerships, storytelling, and growth-focused marketing leadership