Digital Strategist & Public Relations (PR) Officer at Mshel Homes Ltd

Job Summary:

Mshel Homes Limited is seeking a dynamic and results-driven Digital Strategist & PR Officer to lead and integrate our digital marketing efforts with our public relations activities. This is a single, hybrid role responsible for shaping Mshel Homes’ online presence, managing brand reputation, driving digital lead generation, and building strategic media relationships. The ideal candidate will combine a strong digital marketing mindset with excellent communications and PR skills to elevate the company’s visibility, credibility, and growth within the competitive real estate market.

Key Responsibilities:

• Develop and execute an integrated digital and PR strategy aligned with Mshel Homes’ brand identity, business goals, and target market in the real estate sector
• Plan and manage multi-channel digital marketing campaigns across social media, email, content marketing, SEO, Google Ads, and paid social platforms (Facebook, Instagram, LinkedIn)
• Build and maintain strong relationships with journalists, bloggers, influencers, and media outlets across print, digital, and broadcast channels
• Draft, edit, and distribute press releases, media statements, company announcements, and editorial content that enhance the company’s public image
• Manage and grow the company’s social media presence by creating compelling, on-brand content that drives engagement, generates leads, and builds community
• Serve as the first point of contact for all media enquiries and manage reactive communications during reputational or crisis situations
• Optimize the company’s website for search engines (SEO) to improve organic visibility, traffic, and property listing performance
• Develop and manage the company’s thought leadership strategy, including securing speaking engagements, interviews, and opinion articles for senior leadership
• Implement effective lead generation strategies through digital channels, utilizing CRM tools to track, manage, and nurture leads through the sales funnel
• Monitor media coverage, track brand mentions across digital and traditional channels, and prepare regular performance reports for management
• Coordinate and manage press conferences, media briefings, property launches, and public-facing events in alignment with digital campaign timelines
• Manage the company’s corporate social responsibility (CSR) communications and community engagement initiatives across digital and traditional platforms
• Utilize analytics tools (e.g., Google Analytics, Meta Business Suite) to track performance across digital and PR campaigns, deriving actionable insights and presenting reports to the Department Manager

Qualifications:

• MSc, MBA or Bachelor’s degree in Marketing, Mass Communication, Public Relations, Digital Media, or a related field
• Minimum of 5 years of experience in digital marketing, public relations, or a combined communications role
• Experience in the real estate, property development, or financial services sector is an advantage
• Proven track record of managing successful digital campaigns and securing meaningful media coverage
• Proficient in digital marketing tools and platforms including Google Ads, Meta Business Suite, MailChimp, and content management systems (CMS)
• Proficiency in media monitoring tools, PR platforms, and Microsoft Office Suite
• Strong understanding of SEO, SEM, PPC, and social media marketing strategies
• Prior experience handling crisis communications is an advantage

Skills:

• Strong creativity, innovative thinking, and excellent storytelling abilities
• Excellent written and verbal communication skills with exceptional attention to detail
• Strong media relations, networking, and stakeholder engagement skills
• Data-driven mindset with the ability to analyze digital and media metrics and derive actionable insights
• Ability to manage multiple projects and deadlines simultaneously under pressure
• Up-to-date with the latest digital marketing trends, technologies, and PR best practices
• High level of professionalism, discretion, and integrity

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• The chance to make a meaningful impact within the real estate industry.