Head of Marketing and Brand Communications at Wellspring College

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement a comprehensive marketing strategy aligned with the school’s growth objectives
• Lead annual and termly marketing plans, campaigns in line with the approved budgets
• Conduct market research to understand parent expectations, competitor positioning, and industry trends

Brand Management

• Develop, track and implement marketing communications plans
• Maintain and enhance the Wellspring College brand identity across all platforms
• Ensure consistency in messaging, tone, and visual representation
• Position the College as a premium, value-driven institution

Enrolment & Admissions 

• Drive student recruitment campaigns (online and offline)
• Work closely with the admissions team to improve conversion rates
• Monitor and optimize the admissions process from inquiry to enrolment

Digital Marketing & Communications

• Oversee website, social media, email marketing, and digital advertising
• Track performance metrics (engagement, leads, conversions)
• Manage content creation (stories, newsletters, videos, testimonials)

Events & Stakeholder Engagement

• Plan and execute school events (open days, exhibitions, fairs, community outreach)
• Strengthen relationships with parents, alumni, and external partners
• Manage public relations and media engagement

Team Leadership

• Lead and supervise the marketing team 
• Set performance targets, provide coaching and direction
• Manage budgets and ensure cost-effective use of resources

Reporting & Analytics

• Provide regular reports on marketing performance and ROI
• Use data to refine strategies and improve outcomes
• Track competitor activity and industry benchmarks

Key Deliverables

• Annual marketing strategy and execution plan
• Increased student enrolment and retention rates
• Improved brand visibility and engagement metrics
• Successful execution of key school events
• Monthly marketing performance reports

KEY COMPETENCIES (JOB SPECIFICATION)

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• Master’s degree or MBA is an added advantage

Experience

• Minimum of 5–8 years’ experience in marketing, with at least 2–3 years in a leadership role
• Experience in education, services, or brand-driven organizations preferred
• Proven track record of executing successful marketing campaigns

Skills & Competencies

• Strong strategic thinking and planning skills
• Excellent communication and storytelling ability
• Digital marketing expertise (social media, SEO, paid ads, analytics)
• Leadership and team management skills
• Data-driven decision-making ability
• Creativity and innovation
• Strong interpersonal and stakeholder management skills
• Proficiency in marketing tools and analytics platforms
• Ability to manage multiple projects simultaneously
• Strong presentation and reporting skills

Personal Attributes

• High level of professionalism and integrity
• Results-oriented with a growth mindset
• Ability to meet deadlines
• Strong attention to detail
• Passion for education and youth development