Digital Marketing Specialist at Skylova Travel and Tours Limited

Skylova Travel and Tours Limited is looking for an experienced and results-driven Digital Marketing Specialist to manage our paid advertising and digital marketing initiatives. The ideal candidate will have proven experience running successful campaigns and generating qualified leads.

Responsibilities

• Plan, manage, and optimize Google Ads campaigns.
• Manage Meta (Facebook & Instagram) advertising campaigns.
• Conduct keyword research and negative keyword optimization.
• Plan and execute email marketing campaigns.
• Monitor campaign performance and provide weekly reports with actionable insights.
• Continuously improve lead quality, conversions, and ROI.

Requirements

• Minimum of 2 years' experience managing Google Ads and Meta Ads campaigns.
• Google Ads Search Certification is required. Applicants without a valid certification will only be considered if they can demonstrate exceptional, verifiable experience managing high-performing Google Ads campaigns.
• Strong knowledge of campaign optimization, conversion tracking, and analytics.
• Excellent communication and reporting skills.
• Experience in the travel industry is an added advantage.