Digital Marketer at Option Finance Services, OFS

Department: Marketing & Business Development
Reports To: Head of Sales & Business Development / General Manager
Location: Office-Based (Field activities as required)

Job Summary

The Digital Marketing Officer is responsible for developing, implementing, and managing OFS's digital marketing strategy to increase brand awareness, generate quality loan leads, improve customer engagement, and support business growth. The role focuses on using digital channels to attract potential borrowers, promote the company's loan products, and convert online prospects into paying customers while maintaining the company's professional brand image.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute digital marketing campaigns aligned with the company's business objectives.
• Create strategies to generate qualified loan leads through digital platforms.
• Identify new digital opportunities to increase customer acquisition.
• Prepare and manage the digital marketing calendar.

Social Media Management

• Manage the company's social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, WhatsApp Business, etc.).
• Create engaging and informative content that promotes the company's loan products and services.
• Increase followers, engagement, and brand visibility.
• Respond promptly to customer inquiries received through digital channels.

Content Creation

• Design marketing flyers, banners, videos, and promotional materials.
• Write compelling marketing copy, captions, and advertisements.
• Produce educational financial content to build customer trust.
• Coordinate photo and video coverage of company activities.

Lead Generation

• Generate qualified leads through paid and organic digital campaigns.
• Manage Facebook, Instagram, Google, and other online advertising campaigns.
• Track and nurture digital leads until they are handed over to the Sales Team.
• Maintain a digital lead database and monitor conversion rates.

Email & SMS Marketing

• Develop and execute email marketing campaigns.
• Send promotional messages, newsletters, and customer updates.
• Maintain customer mailing lists and segmentation.

Analytics & Reporting

• Monitor campaign performance using digital analytics tools.
• Measure return on investment (ROI) for digital campaigns.
• Prepare weekly and monthly marketing performance reports.
• Recommend improvements based on campaign performance.

Collaboration

• Work closely with the Sales Team to convert leads into customers.
• Support product launches and promotional campaigns.
• Coordinate with external agencies and vendors where necessary.

Key Performance Indicators (KPIs)

• Number of qualified digital leads generated monthly.
• Lead-to-customer conversion rate.
• Monthly loan value generated from digital leads.
• Cost per lead (CPL).
• Return on advertising spend (ROAS).
• Website traffic growth.
• Social media follower growth.
• Engagement rate across digital platforms.
• Reach and impressions of marketing campaigns.
• Website conversion rate.
• Email open and click-through rates.
• Customer response time on digital platforms.
• Brand awareness metrics.
• Monthly content production target.
• Campaign ROI.

Qualifications

• Bachelor's Degree or HND in Marketing, Mass Communication, Business Administration, Digital Marketing, Computer Science, or a related discipline.
• Minimum of 2 years' experience in digital marketing or social media management.
• Experience in financial services, fintech, or microfinance is an added advantage.
• Professional certifications in Digital Marketing (Google, Meta, HubSpot, etc.) are desirable.

Skills and Competencies

Technical Skills

• Social Media Marketing.
• Facebook and Instagram Ads.
• Google Ads.
• Search Engine Optimization (SEO).
• Search Engine Marketing (SEM).
• Email Marketing.
• Content Marketing.
• Graphic Design (Canva, Adobe Photoshop, CorelDRAW or similar).
• Video Editing (CapCut, Premiere Pro, Filmora or similar).
• Website Content Management.
• Google Analytics.
• Microsoft Office Suite.

Personal Attributes

• Highly creative and innovative.
• Self-motivated and result-oriented.
• Strong work ethic and integrity.
• Passion for digital marketing and emerging technologies.
• Positive attitude and willingness to learn.
• Professional appearance and conduct.