Digital Marketing & SEO Manager at AfriqmarkeHub

About the Role

AfriqmarketHub is seeking an experienced Digital Marketing & SEO Manager to lead our online visibility and organic growth strategy across the marketplace. This role goes beyond traditional SEO — it owns how AfriqmarketHub and its vendors' products are discovered, ranked, and presented across search engines, marketplaces, social platforms, and other digital channels.

You'll combine technical SEO expertise with a broader digital marketing mindset — improving crawlability, indexing, site performance, and product discoverability, while also shaping how our brand and product listings show up across the wider web: search, shopping feeds, social, marketplaces, and paid channels. You'll partner with executives, product teams, copywriters, and vendor management to ensure every product page, category page, and piece of content is optimized for maximum visibility, engagement, and conversions.

Key Responsibilities

SEO & Technical Visibility

• Develop and execute the overall SEO strategy for the marketplace, covering both technical and content SEO.
• Conduct keyword research, competitor analysis, and search intent analysis across product categories.
• Lead technical SEO audits covering crawlability, indexing, XML sitemaps, robots.txt, canonicalization, structured data, Core Web Vitals, internal linking, duplicate content, page speed, and mobile usability.
• Monitor and manage Google Search Console, GA4, and SEO performance dashboards.
• Optimize product pages, category pages, landing pages, and overall site architecture for search visibility.

Digital Marketing & Product Visibility

• Own the marketplace's broader online visibility strategy — ensuring products and vendor listings are discoverable across Google Shopping, search engines, social platforms, and other relevant digital channels.
• Develop and manage digital marketing campaigns (organic and paid) that drive qualified traffic and support customer acquisition goals.
• Work with product and vendor teams to improve product listing quality (titles, descriptions, images, metadata) for both search ranking and buyer conversion.
• Monitor digital marketing trends, algorithm updates, and platform changes (Google, social, marketplaces), adjusting strategy proactively.
• Support broader digital marketing initiatives — email, social media, marketplace advertising, and affiliate/partnership channels — where SEO and visibility expertise adds value.

Content Strategy

• Develop SEO and digital-marketing-aligned content strategies and content briefs for copywriters.
• Review and optimize published content for SEO, readability, engagement, and conversions.
• Identify content gaps and organic growth opportunities across product and editorial pages.

Collaboration & Reporting

• Collaborate with executives, product teams, copywriters, and vendor management to prioritize visibility and growth initiatives.
• Track and report KPIs including organic traffic, rankings, indexed pages, CTR, conversions, product visibility metrics, and revenue from organic and digital channels.

Requirements

• 5–10 years of experience in SEO and/or digital marketing, with a proven record of improving organic traffic, product visibility, and search rankings for e-commerce or digital platforms.
• Strong technical SEO expertise, including crawlability, indexing, XML sitemaps, robots.txt, structured data, canonicalization, Core Web Vitals, internal linking, and site architecture.
• Demonstrated experience with broader digital marketing channels (paid search, social media marketing, shopping feeds, email, or affiliate marketing) in addition to SEO.
• Experience developing keyword strategies, content plans, and on-page SEO for product pages, category pages, blogs, and landing pages.
• Understanding of how to optimize product listings and content for visibility across multiple digital channels, not just organic search.
• Excellent writing, editing, and proofreading skills, with experience reviewing and optimizing content for SEO and marketing performance.
• Proficiency with Google Search Console, Google Analytics 4 (GA4), SEMrush, Ahrefs, Screaming Frog, Google Keyword Planner, or similar tools.
• Strong analytical and reporting skills using SEO and digital marketing KPIs.
• Experience collaborating with executives, product teams, copywriters, and vendor/partner teams.
• Experience using AI tools such as ChatGPT, Claude, Gemini, or similar for SEO/marketing research and productivity.
• Working knowledge of HTML, CSS, and modern website architecture.
• Bachelor's degree in Marketing, Digital Marketing, Communications, Computer Science, Information Technology, Business, or a related field.

Preferred Qualifications

• Experience optimizing large e-commerce or multi-vendor marketplace websites for both search and cross-channel visibility.
• Working knowledge of HTML, CSS, and JavaScript.
• Experience with custom CMS platforms or frameworks such as Laravel, Magento, Shopify, or WooCommerce.
• Experience managing paid digital campaigns (Google Ads, Meta Ads, or marketplace advertising).
• Experience with Screaming Frog, Sitebulb, Ahrefs, or SEMrush.
• Experience implementing structured data, Core Web Vitals, and page speed improvements.
• Experience with Conversion Rate Optimization (CRO) and A/B testing.
• Familiarity with Google Tag Manager, Looker Studio, GA4, and Google Search Console.
• Experience developing SEO and digital marketing content strategies and editorial calendars.
• Familiarity with social media marketing, influencer partnerships, or affiliate programs.
• Knowledge of social media search trends and emerging discovery platforms (e.g., TikTok search, Pinterest).
• Google Analytics, Google Ads, Semrush, HubSpot, or similar certifications.
• Experience using AI tools such as ChatGPT, Claude, Gemini, or Perplexity.
• Experience working in a startup or high-growth environment.

What We Offer

• Competitive salary based on experience.
• Flexible remote/hybrid work options.
• Paid time off and holidays.
• Collaborative, growth-oriented work environment.
• Opportunity to shape the company's organic growth and digital visibility strategy.