Digital Marketer / Social Media Manager at Optimal Bricks Limited

Social Media Management

• Plan, create, and schedule content for Instagram, Facebook, LinkedIn, TikTok, and YouTube (property tours, agent spotlights, market updates, testimonials)
• Manage day-to-day community engagement — comments, DMs, reviews
• Develop and execute content calendars aligned with listings, launches, and campaigns

Paid Advertising & Lead Generation

• Run and optimize paid campaigns (Meta Ads, Google Ads, LinkedIn Ads) targeting buyers/sellers/investors
• Manage retargeting campaigns for website visitors and listing viewers
• Track cost-per-lead (CPL) and cost-per-acquisition (CPA), adjusting budgets accordingly

Website & SEO

• Update property listings on the company website and third-party portals (Zillow, Realtor.com, etc.)
• Optimize content for local SEO (neighborhood guides, market reports, keyword-optimized pages)
• Monitor site traffic and conversion rates via Google Analytics

Email & CRM Marketing

• Build and send email newsletters (new listings, market trends, price drops)
• Segment leads in CRM (e.g., HubSpot, Follow Up Boss) and nurture them through automated drip campaigns