Social Media Manger at T.O.N Corporate Services

Key Responsibilities

Strategy & Content Planning

• Develop and execute compelling social media strategies tailored to client goals.
• Create monthly content calendars that align with brand messaging, marketing campaigns, and seasonal trends.
• Conduct audience and competitor analysis to inform platform-specific approaches.
• Collaborate with internal teams to support campaign launches and product storytelling.

Content Creation & Scheduling

• Manage end-to-end content production, from concept to publishing (in partnership with designers and videographers).
• Write engaging copy and captions optimized for each platform (Instagram, Twitter, LinkedIn, TikTok, Facebook, etc.).
• Oversee post scheduling using tools.
• Ensure consistency in voice, branding, and visual style across all client accounts.

Community Management & Engagement

• Actively monitor and respond to comments, DMs, and mentions in a timely and brand-appropriate manner.
• Build online communities by fostering conversations and encouraging user-generated content.
• Identify and engage with relevant influencers, collaborators, and online communities.
• Flag sentiment changes, feedback, or crisis signals to relevant teams.

Analytics & Reporting

• Track performance metrics such as engagement rates, reach, impressions, conversions, and audience growth.
• Prepare monthly reports with key insights and actionable recommendations.
• Use analytics to continuously refine strategies and maximize impact.

Requirements

• Bachelor's degree in any related field
• 3–4 years experience managing social media accounts (agency or brand-side)
• Proven track record of creating high-performing content across major platforms Experience in video editing tools like Capcut, Hootsuite and Metricool. Canva is a plus
• Experience using scheduling and analytics platforms.
• Ability to create engaging video content like reels. Video editing is a plus.
• Strong writing and editing skills, with a keen eye for visuals and brand aesthetics.
• Ability to create good reports and presentations.