Store BD & Traffic Operations Specialist at VMAX Tea & Coffee Ltd

Job Summary

We are hiring a Store BD & Traffic Operations Specialist in Lagos for a Nigerian tea and beverage store traffic project. The role is responsible for identifying and developing store resources, managing partnerships, planning local traffic campaigns, executing store-level activities, and improving conversion and repeat purchase results.

Key Responsibilities

• Negotiate cooperation terms and coordinate execution with store owners or managers.
• Plan and implement traffic-driving activities, including offline promotions, customer acquisition, referral activities, and store conversion actions.
• Track leads, store visits, in-store conversion, repeat purchase, and data collection quality.
• Coordinate with content, sales, and customer teams to convert offline traffic into online private domain traffic where applicable.
• Review activity results and propose improvements for location selection, offer design, staff coordination, and customer follow-up.
• Maintain store partnership records and ensure agreed campaign actions are completed.

Requirements

• Experience in business development, field sales, retail operations, channel development, trade marketing, or local activation.
• Familiar with Lagos retail locations, beverage stores, restaurants, convenience stores, or community traffic channels.
• Strong communication, negotiation, and field execution ability.
• Comfortable visiting stores, managing owners or managers, and tracking results daily.
• Good English communication skills; local language ability is strongly preferred.
• Able to use spreadsheets or simple CRM tools for activity tracking.

Daily KPIs

• Number of stores covered.
• Number of traffic leads generated.
• Number of store visits achieved.
• Store conversion and repeat purchase data.
• Data collection and reporting rate.