Jobs at Westfield Consulting

Job Summary

• The dynamic, proactive and food-passionate Sales Officer in the first phase will focus on B2B sales, targeting restaurants, cafes and food service outlets, introducing them to our signature seasoning range.
• As the business grows, your role will evolve into retail channel development, working with supermarkets and specialty food stores

Key Responsibilities
Phase 1:
Restaurant Sales (HoReCa – Hotel/Restaurant/Catering):

• Identify and approach restaurants, cafes, and cloud kitchens that could benefit from our seasoning range
• Build strong relationships with chefs, kitchen managers, and restaurant owners
• Conduct product tastings, demos and presentations to decision makers
• Provide customized solutions for foodservice applications using our seasonings
• Collect feedback on product usage, flavor profile, and potential improvements
• Negotiate deals, close sales and ensure smooth onboarding of new clients
• Maintain regular follow-ups and build long-term client relationships.

Phase 2:
Supermarket & Retail Expansion:

• Identify opportunities for placement in retail outlets, gourmet food stores, and supermarket chains
• Collaboration with category managers and retail buyers to get shelf space and promotions.
• Plan and execute in-store activations and sampling activities
• Monitor stock movement, manage merchandising, and ensure product visibility
• Analyze market trends and suggest promotional strategies to increase retail sales.

Requirements

• A First Degree
• 1 – 3 years of sales experience in the F&B, FMCG or HOReCa industry
• Strong communication and presentation skills
• Passion for food, flavors and culinary trends
• Ability to work independently and meet sales targets
• Willingness to travel locally and conduct in-person client meetings
• Knowledge of local food service and retail network is a plus.

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Job Purpose

• To implement and coordinate marketing strategies towards achieving the long-term growth and profitability objectives of the business. Responsible for developing and executing marketing strategy to drive incremental growth, customer engagement, and sales performance across all its channels.
• This role oversees multi-channel marketing campaigns, digital marketing, brand partnerships, and customer insights to grow market presence.

Key Responsibilities
Marketing Strategy Development:

• Develop and implement a comprehensive marketing strategy that aligns with business objectives.

Budget Management:

• Create and manage the marketing budget to ensure efficient allocation of resources.

Campaign Planning and Execution:

• Plan, execute, and monitor marketing campaigns to drive brand awareness, engagement, and sales.

Marketing Strategy Implementation:

• Strategy Documentation: Develop and document a comprehensive marketing strategy.
• Strategy Alignment: Ensure marketing activities align with business goals and objectives.

Budget Management:

• Budget Allocation: Percentage of the marketing budget allocated to different channels and activities.
• Budget Utilization: Percentage of the budget utilized as planned.

Campaign Performance:

• Campaign ROI: Return on investment for each marketing campaign.
• Lead Generation: Number of leads generated from marketing campaigns.
• Conversion Rate: Percentage of leads converted to customers.

Team Performance and Collaboration:

• Team Productivity: Measure the productivity of the marketing team.
• Cross-functional Collaboration: Number of successful collaborative projects with other departments.

Brand Awareness and Engagement:

• Brand Awareness: Increase in brand awareness metrics (e.g., brand recall, brand recognition).
• Engagement Rate: Overall engagement rate across all marketing channels.

Market Research and Analysis:

• Market Insights: Number of market research reports and insights generated.
• Competitor Analysis: Frequency and depth of competitor analysis conducted.

Customer Feedback and Satisfaction:

• Customer Feedback: Collect and analyze customer feedback to improve marketing strategies.
• Customer Satisfaction Score: Track customer satisfaction and adjust marketing efforts accordingly

Requirements

• A good First Degree in social /  Management / physical sciences.
• Possession of a Post graduate Degree in Marketing / Business Administration or related degree is an added advantage
• Membership of the NIMC, APCN, AAN, or any other related professional qualification is an added advantage.
• Minimum of 5 years Marketing hands on work experience in a similar role in a related industry

Knowledge:

• Basic working knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Strategic Planning: Ability to develop and execute long-term marketing strategies aligned with business goals.
• Knowledge in identifying target audiences creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Brand Management: Expertise in building, managing, and evolving a brand to increase recognition and loyalty.
• Digital Marketing: Proficiency in SEO, SEM, email marketing, social media, and digital ad campaigns.
• Content Marketing: Skills in storytelling, content creation, and distribution across multiple platforms.
• Market Research & Analysis: Ability to analyse market trends, customer behaviour, and competitors to inform strategy.
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Familiarity with Customer Relationship Management and Content Management System software
• Knowledge of research methods; data analytics software
• Progressive experience in brand marketing; QSR, FCR, or Retail preferred
• People management experience with a proven track record of coaching and developing high-performing cross functional team with a keen eye for talent and a passion for diversity, inclusion, & belonging
• Proven track record of developing brand strategy, building campaigns, and executing marketing plans that drive tangible business result
• Demonstrated initiative, critical thinking, decision-making, and problem-solving skills, with the ability to thrive in a fast-paced, dynamic environment
• Ability to communicate to senior leaders in the organization and across different cross-functional groups
• Experience leading analytics and performance marketing or product teams

Key Performance Indicator

• Achievement of Company Sales, EBITDA, GP, PAT targets
• Achievement of the Marketing Division’s budget/targets/objectives
• Achievement of Individual Personal Development Plans

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Job Description

• The experienced and results-driven National Sales Manager will lead the sales team in Nigeria.
• The successful candidate will be responsible for driving sales growth, building strong relationships with customers, developing and executing sales strategies, and expanding our market share for our telephone accessories brand.
• The ideal candidate will have a deep understanding of the Nigerian market, excellent leadership skills, and a proven track record of success in sales management.

Responsibilities

• Sales Strategy Development: Develop and execute national sales strategies to drive revenue growth, increase market share, and expand distribution channels.
• Sales Channel Management: Build and manage sales channels, including retail, wholesale, and distribution partnerships, to ensure nationwide coverage.
• Team Management: Lead and manage a team of sales representatives, providing guidance, training, and support to ensure achievement of sales targets.
• Retail Sales: Develop and execute strategies to drive retail sales growth, including managing relationships with key retail partners and ensuring product availability.
• Wholesale Sales: Build and manage relationships with wholesalers, distributors, and dealers to ensure widespread distribution of our products.
• Market Intelligence: Gather market intelligence on competitors, consumer behavior, and market trends to inform sales strategies.
• Sales Performance Monitoring: Monitor and analyze sales performance, identifying areas for improvement and implementing corrective actions.
• Budget Management: Manage sales budgets, ensuring effective allocation of resources and ROI on sales investments
• Reporting and Analysis: Provide regular sales reports, analysis, and insights to inform business decisions.

Key Performance Indicator

• Achieve or exceed monthly and quarterly sales targets across all channels
• Increase the number of active retailers and distributors across key regions.
• High-performing, motivated team with clear accountability and reduced turnover
• Improved product availability and visibility in retail outlets nationwide.
• Strong relationships with key customers and reduction in complaints/returns
• Timely and accurate sales and demand forecasts shared with supply chain team
• Increased market share in new and existing territories.

Requirements

• A good first Degree in social/ Management/Marketing/Business Administration.
• Membership of any professional body is and added advantage
• Minimum of 5 years Marketing hands on work experience in a similar role in a related industry (FMCG/Telecom)

Knowledge:

• Understanding of the Nigerian market, sales channels, and distribution networks
• Good knowledge of interrelationship between sales and other supporting units (Sales, Accounts, Logistics & and other future units)
• Knowledge of core Business Processes (Outlet Census and Mapping, Route Planning and Alignment, Field Sales, Distribution Management, Field Coaching/Training, etc
• Knowledge of Market Intelligence Gathering and Channel and Shoppers Behaviour and Adaptation trends
• Experience: Minimum 5 years of experience in sales management, with a proven track record of success in driving revenue growth and expanding distribution channels.
• Leads regional Field Sales function.
• Excellent leadership, communication, and interpersonal skills.
• Understands the roles and functions of supporting units (accounts, HR, etc)
• Demonstrated ability to motivate and develop people.
• Has ability to work with little or no supervision, show clear understanding of outlets coverage with mindset to lead in all outlets and be above competition.
• Quality reports.

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Job Summary

• The Head of Strategy is responsible for developing, implementing, and driving the organization's strategic vision and direction, practical support for the organization to identify issues which require further investigation or exploration, supporting the Executive team and Board to navigate key strategic decisions, Shaping the overall strategic direction of the business.

Key Responsibilities
Develop long–term corporate strategy:

• Develop and implement comprehensive strategic plans
• Lead the formulation and execution of the company’s long-term strategic plan, aligning with business goals and industry trends.
• Provide strategic guidance and recommendations to stakeholders
• Work closely with stakeholders to ensure alignment between corporate strategy and operational execution.
• Lead strategic planning processes, including goal-setting, prioritization, and resource allocation
• To implement a pro-active programme of research and audience insights which effectively support strategic and service development.

Develop and executive commercial strategy:

• Define and implement commercial strategies that align with the company’s business objectives and market opportunities.
• Lead the development of pricing models, product offerings, and go – to market strategies to maximize revenue and market shares.
• Collaborate with commercial, and product development teams and others to drive customer acquisition, retention, and revenue growth.
• Communicate strategy to stakeholders, including executives, employees, and external partners.

Market analysis and business intelligence:

• Conduct market research and analysis to identify trends, customer needs, and competitive dynamics within the industry
• Monitor market conditions and competitor’s activities to adjust strategies accordingly.
• Provide insights and recommendations to stakeholders and senior management on market entry expansion opportunities and market trends.
• Build and develop a high-performing strategy team.

Requirements

• A good First Degree in any field, Possession of a post graduate degree is an added advantage.
• A professional certification is an added advantage
• 7 - 12 years experience in strategy or similar role.

Key Performance Indicator:

• Alignment of organizational resources and capabilities with strategic objectives.
• Successful implementation of strategic initiatives, measured by progress toward goals and objectives
• Positive ROI on strategic investments, such as acquisitions or new product launches.
• Effective identification and mitigation of strategic risks.
• Establishment of successful partnerships or collaborations that drive business growth.
• Increase in market share due to effective competitive strategy.
• Increase in revenue through strategic initiatives, such as market expansion or product innovation.

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Job Purpose

• Modern Trade Sales Manager to lead our sales efforts in modern trade channels across Nigeria.
• The successful candidate will be responsible for developing and executing sales strategies to drive revenue growth, build strong relationships with key accounts, and expand our presence in the modern trade market.

Key Responsibilities

• Develop and Execute Sales Strategies: Create and implement sales plans to achieve revenue targets in modern trade channels, including supermarkets, convenience stores, and other retail outlets.
• Build and maintain Relationships: Foster strong relationships with key accounts, including decision-makers and influencers, to drive sales growth and improve customer satisfaction.
• Manage Sales Team: Lead and manage a team of sales representatives to ensure they meet their sales targets and provide excellent customer service.
• Conduct market Analysis: Gather and analyze market data to inform sales strategies and identify opportunities for growth.
• Collaborate with Cross-functional Teams: Develop and manage sales budgets and forecasts to ensure accurate planning and resource allocation.
• Manage Budgets and Forecasts: Develop and manage sales budgets and forecasts to ensure accurate planning and resource allocation
• Drive Category Growth: Identify opportunities to grow our categories in modern trade channels and develop strategies to achieve this growth.
• Ensure Compliance: Ensure that all sales activities comply with company policies, regulatory requirements, and industry standards.

Key Performance Indicators

• Sales Volume & Value (MTD/QTD/YTD)- Track total units and sales revenue by outlet/channel
• Sell-Out Growth (%) - Year-on-year or quarter-on-quarter retail off-take growth
• SKU Availability - % of listed SKUs available across all modern trade outlets
• Listing & Coverage Rate - Number of listed SKUs vs. total portfolio; % store coverage
• Promotion ROI - Return on investment from trade promotions or in-store activities.
• Compliance (%) - Percentage of outlets adhering to shelf placement plans
• Out-of-Stock Rate - % of time products are unavailable on shelf (per SKU).
• Customer Contribution Margin - Profitability by account after trade terms, discounts, and spends.
• Payment Collection Days (DSO) - Days Sales Outstanding – how quickly accounts pay invoices
• New Product Penetration - Share of new SKUs listed and their sales contribution
• Trade Spend Efficiency - % of trade budget utilized effectively to drive sales
• Store visit compliance - % of planned outlet visits executed by field team.

Requirements

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field
• Member of a recognized professional body is an added advantage.
• Minimum 5 years of experience in sales and trade management, preferably in the FMCG industry.

Knowledge:

• Understanding of the Nigerian modern trade market and its trends.
• Familiarity with FMCG industry dynamics and challenges.
• Knowledge of sales strategies and tactics that drive revenue growth.
• Strong sales and negotiation skills.
• Excellent communication and interpersonal skills.
• Ability to analyze market data and develop insights-driven sales strategies.
• Strong leadership and team management skills.
• Proficient in CRM software and other sales enablement tools.

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Job Purpose

• The Chief Operating Officer (COO) will be responsible for driving operational excellence, profitability, and growth across the QSR business.
• The role requires a seasoned executive with a proven track record in operational turnaround within QSR, Retail, or FMCG sectors in Africa, preferably in Nigeria.
• The COO will lead strategy execution, streamline operations, and ensure best-in-class customer experience while maintaining strict cost control and operational efficiency.

Key Responsibilities
Strategic Leadership & Business Growth:

• Develop and implement operational strategies that drive revenue growth, profitability, and market share expansion.
• Lead operational turnaround initiatives to improve cost efficiency, supply chain effectiveness, and restaurant performance.
• Ensure alignment between business goals and market dynamics to sustain competitive advantage in the Nigerian QSR sector.

Operations & Performance Management:

• Oversee daily operations across all restaurants, supply chain, and logistics functions to ensure seamless execution.
• Implement data-driven decision-making using KPIs such as sales per store, customer satisfaction scores, operational efficiency, and cost control.
• Improve speed of service, order accuracy, and quality assurance to enhance customer experience.

Supply Chain, Procurement & Cost Optimization:

• Develop and oversee an optimized supply chain model to reduce costs and prevent disruptions.
• Drive local sourcing strategies to mitigate currency risks and improve profitability.
• Work with vendors and partners to ensure quality, competitive pricing, and reliable delivery of raw materials

Financial & Profitability Management:

• Drive P&L accountability, ensuring each outlet contributes positively to the company's bottom line.
• Identify and execute cost-saving initiatives while maintaining quality and efficiency.
• Lead initiatives to reduce wastage, optimize inventory, and enhance financial discipline across all operations

People & Leadership Development: 

• Lead, coach, and develop a high-performing operations team that can scale with the business.
• Foster a culture of accountability, innovation, and customer-centricity.
• Ensure best practices in employee training, retention, and motivation across all levels.

Customer Experience & Brand Positioning:

• Enhance the customer experience strategy to improve brand loyalty and market positioning.
• Ensure high standards of food safety, hygiene, and quality control.
• Develop and execute innovative menu and service improvement initiatives based on customer feedback and market trends

Technology & Digital Transformation:

• Drive technology adoption in POS systems, online ordering, delivery platforms, and AI-driven analytics to enhance operational efficiency.
• Lead digital transformation strategies to improve operational agility and customer convenience

Requirements

• Bachelor’s degree in Business Administration, Operations Management, Supply Chain, or related field. An MBA or relevant executive leadership certification is highly desirable.
• Membership of the CIPS, CILS, CILCS, CISCOM, Lean Six Sigma or any other related professional qualification is required.
• Experience & Industry Knowledge Minimum 15 years of leadership experience in QSR, FMCG, or Retail, with at least 5 years in a COO or equivalent role.

Knowledge:

• Proven track record of operational turnaround in a QSR/Retail/FMCG business in Africa, preferably Nigeria.
• Strong understanding of the Nigerian business landscape, consumer behaviour, regulatory requirements, and supply chain challenges.

Key Performance Indicators:

• Measure year-over-year growth in revenue, EBITDA, gross profit (GP), and profit after tax (PAT).
• Increase in sales and revenue compared to previous periods or targets.
• Return generated on capital invested in operational improvements, expansion, or new initiatives.
• Track market share growth in the Nigerian QSR sector.
• Successful entry into new regions or countries (e.g., within Nigeria or into neighbouring African markets).
• Monitor average monthly sales per store as a measure of outlet performance
• Use Net Promoter Score (NPS) or Customer Satisfaction Index (CSI) to gauge customer experience
• Evaluate labour-to-sales ratio and other operational cost metrics.
• Achievement of the Supply Chain Department’s budget/targets/objectives
• Percentage of strategic initiatives (e.g., process improvements, technology adoption) that are fully executed on time and within budget.

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Job Purpose

• To oversee financial operations, ensure accurate financial reporting, and provide strategic financial guidance to drive business growth.
• The successful candidate will be responsible for managing financial planning, budgeting, forecasting, and risk management, as well as ensuring compliance with financial regulations and standards.

Key Responsibilities
Financial Planning and Budgeting:

• Develop and manage financial plans, budgets, and forecasts to ensure alignment with business objectives.
• Track budget variances and provide recommendations to optimize resource allocation.
• Advise management on cost-saving opportunities and investment planning.

Financial Reporting & Accounting:

• Develop and manage financial plans, budgets, and forecasts to ensure alignment with business objectives.
• Manage bank reconciliations, journal entries, and financial closing processes.
• Prepare and analyze monthly, quarterly, and annual financial statements.
• Implement systems to enhance financial discipline across departments.
• Analyze financial data to identify trends, risks, and opportunities for improvement, and provide recommendations to management.

Financial Analysis:

• Analyze financial data to identify trends, risks, and opportunities for improvement, and provide recommendations to management.
• Manage cash flow, ensuring sufficient liquidity to meet business obligations.
• Establish and maintain effective financial controls, including internal controls and accounting procedures.

Relationship Management:

• Team building and management and Monitor team’s performance
• Develops and exploits business relationship with bankers, tax regulatory officials and others to position the company as a prime client.

Risk Management and Compliance:

• Identify, monitor, and mitigate financial risks, including market, credit, and operational risks.
• Ensure compliance with all financial, legal, and regulatory requirements.
• Implement and oversee internal control systems to protect organizational assets.
• Implement and enforce internal controls and financial policies
• Collaborate with external auditors and regulatory agencies as needed.

Operational Efficiency and Systems Improvement:

• Drive the implementation of financial systems, tools, and technologies to improve efficiency.
• Monitor and enhance processes for financial reporting, procurement, and expense management.

Strategic Partnership and Growth:

• Develop and implement financial strategies to drive business growth and profitability
• Drive cost-reduction initiatives and productivity improvements while maintaining quality.

Inventory & Import Cost Accounting:

• Monitor landed costs of imported goods, including duties and logistics.
• Reconcile inventory values with physical stock and sales data.
• Coordinate with logistics and warehouse teams for inventory accuracy.

Requirements

• Bachelor’s Degree in Finance, Accounting, Economics, or a related field. Master’s degree (MBA or equivalent) preferred.
• Professional certifications (e.g., ACA, ACCA, CIMA) are highly desirable.
• Minimum 3-5 years of experience in financial management, accounting, or a related field.

Knowledge:

• Strategic thinking with a deep understanding of financial planning and analysis.
• Strong leadership and communication skills to inspire and influence stakeholders.
• Expertise in financial systems, tools, and technologies (e.g., ERP, SAP, QuickBooks).
• High level of integrity, accountability, and attention to detail.
• Analytical mindset with a results-oriented approach to problem-solving.

Key Performance Indicator:

• Accurate monthly and annual financial statements delivered on schedule.
• Variance between actual and budgeted expenses within agreed tolerance levels.
• 100% on-time filing of tax returns and zero penalties or legal issues
• Positive cash flow maintained; shortfalls flagged and addressed proactively.
• Landed cost calculated accurately and inventory records reconciled monthly
• Clean external audit reports and improved internal control ratings.
• Actionable reports and recommendations are submitted to management quarterly.