Sales Officer at Westfield Consulting

Job Summary

• The dynamic, proactive and food-passionate Sales Officer in the first phase will focus on B2B sales, targeting restaurants, cafes and food service outlets, introducing them to our signature seasoning range.
• As the business grows, your role will evolve into retail channel development, working with supermarkets and specialty food stores

Key Responsibilities
Phase 1:
Restaurant Sales (HoReCa – Hotel/Restaurant/Catering):

• Identify and approach restaurants, cafes, and cloud kitchens that could benefit from our seasoning range
• Build strong relationships with chefs, kitchen managers, and restaurant owners
• Conduct product tastings, demos and presentations to decision makers
• Provide customized solutions for foodservice applications using our seasonings
• Collect feedback on product usage, flavor profile, and potential improvements
• Negotiate deals, close sales and ensure smooth onboarding of new clients
• Maintain regular follow-ups and build long-term client relationships.

Phase 2:
Supermarket & Retail Expansion:

• Identify opportunities for placement in retail outlets, gourmet food stores, and supermarket chains
• Collaboration with category managers and retail buyers to get shelf space and promotions.
• Plan and execute in-store activations and sampling activities
• Monitor stock movement, manage merchandising, and ensure product visibility
• Analyze market trends and suggest promotional strategies to increase retail sales.

Requirements

• A First Degree
• 1 – 3 years of sales experience in the F&B, FMCG or HOReCa industry
• Strong communication and presentation skills
• Passion for food, flavors and culinary trends
• Ability to work independently and meet sales targets
• Willingness to travel locally and conduct in-person client meetings
• Knowledge of local food service and retail network is a plus.