Marketing Manager at Westfield Consulting

Job Purpose

• To implement and coordinate marketing strategies towards achieving the long-term growth and profitability objectives of the business. Responsible for developing and executing marketing strategy to drive incremental growth, customer engagement, and sales performance across all its channels.
• This role oversees multi-channel marketing campaigns, digital marketing, brand partnerships, and customer insights to grow market presence.

Key Responsibilities
Marketing Strategy Development:

• Develop and implement a comprehensive marketing strategy that aligns with business objectives.

Budget Management:

• Create and manage the marketing budget to ensure efficient allocation of resources.

Campaign Planning and Execution:

• Plan, execute, and monitor marketing campaigns to drive brand awareness, engagement, and sales.

Marketing Strategy Implementation:

• Strategy Documentation: Develop and document a comprehensive marketing strategy.
• Strategy Alignment: Ensure marketing activities align with business goals and objectives.

Budget Management:

• Budget Allocation: Percentage of the marketing budget allocated to different channels and activities.
• Budget Utilization: Percentage of the budget utilized as planned.

Campaign Performance:

• Campaign ROI: Return on investment for each marketing campaign.
• Lead Generation: Number of leads generated from marketing campaigns.
• Conversion Rate: Percentage of leads converted to customers.

Team Performance and Collaboration:

• Team Productivity: Measure the productivity of the marketing team.
• Cross-functional Collaboration: Number of successful collaborative projects with other departments.

Brand Awareness and Engagement:

• Brand Awareness: Increase in brand awareness metrics (e.g., brand recall, brand recognition).
• Engagement Rate: Overall engagement rate across all marketing channels.

Market Research and Analysis:

• Market Insights: Number of market research reports and insights generated.
• Competitor Analysis: Frequency and depth of competitor analysis conducted.

Customer Feedback and Satisfaction:

• Customer Feedback: Collect and analyze customer feedback to improve marketing strategies.
• Customer Satisfaction Score: Track customer satisfaction and adjust marketing efforts accordingly

Requirements

• A good First Degree in social /  Management / physical sciences.
• Possession of a Post graduate Degree in Marketing / Business Administration or related degree is an added advantage
• Membership of the NIMC, APCN, AAN, or any other related professional qualification is an added advantage.
• Minimum of 5 years Marketing hands on work experience in a similar role in a related industry

Knowledge:

• Basic working knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Strategic Planning: Ability to develop and execute long-term marketing strategies aligned with business goals.
• Knowledge in identifying target audiences creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Brand Management: Expertise in building, managing, and evolving a brand to increase recognition and loyalty.
• Digital Marketing: Proficiency in SEO, SEM, email marketing, social media, and digital ad campaigns.
• Content Marketing: Skills in storytelling, content creation, and distribution across multiple platforms.
• Market Research & Analysis: Ability to analyse market trends, customer behaviour, and competitors to inform strategy.
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Familiarity with Customer Relationship Management and Content Management System software
• Knowledge of research methods; data analytics software
• Progressive experience in brand marketing; QSR, FCR, or Retail preferred
• People management experience with a proven track record of coaching and developing high-performing cross functional team with a keen eye for talent and a passion for diversity, inclusion, & belonging
• Proven track record of developing brand strategy, building campaigns, and executing marketing plans that drive tangible business result
• Demonstrated initiative, critical thinking, decision-making, and problem-solving skills, with the ability to thrive in a fast-paced, dynamic environment
• Ability to communicate to senior leaders in the organization and across different cross-functional groups
• Experience leading analytics and performance marketing or product teams

Key Performance Indicator

• Achievement of Company Sales, EBITDA, GP, PAT targets
• Achievement of the Marketing Division’s budget/targets/objectives
• Achievement of Individual Personal Development Plans