Marketing in today’s world has changed. Newspapers have gone virtual, social networking / social media sites like Facebook are replacing postcards and phone calls, and we are now seeing potential clients becoming the main target of press releases as opposed to editors.
TV commercials used to be the time to get up to stretch or get a snack. Today, they are the signal to hit the fast forward button on the remote, thanks to PVR decoders. The world scene has changed with increasing focus on Africa in terms of new markets and opportunities, business ethics and instilling best global practices in the region, etc.
These are really interesting times. The good news is that it has never been easier to manage the perception of a brand. The not so good news is that a new way of doing this is indeed needed. This signifies a new era for marketing communications.
At Brooks + Blake, we are passionately convinced that stakeholder perception management has the power to transform client's businesses. Our clients should expect to work with consultants that continually conceive new and better ways of connecting with consumers and 'influencing influencers'.