Senior Student Recruitment Manager at Navitas

Overview and Objectives of the Position

• The Senior Student Recruitment Manager plays a significant role in driving sales growth from Nigeria and achieving UPNA student recruitment targets at Navitas’ USA and Canada campuses. 
• Working closely with colleagues in colleges and Regional Management, this position will be the in-country lead of the Nigeria UPNA recruitment team who are responsible for on the ground sales activities including, but not limited to, training, events, student conversion and troubleshooting. 
• This requires the SSRM to work with a broad range of internal and external stakeholders across Nigeria to drive long-term growth for Navitas in the market.

Principal Accountabilities

• Lead and coordinate Navitas’ UPNA sales and market development initiatives across Nigeria to deliver long term, sustainable student
• Deliver sales growth through team leadership and achieve student recruitment targets;
• Deliver exemplary regional specific sales collateral for the agent and partner networks;
• Deliver market intelligence and accurate sales forecasts via regular and detailed reports;
• Develop and lead on regional marketing initiatives in accordance with the region’s strategic marketing plans and ensure all marketing activities comply with ethical and legal standards;
• Through networks and business development activities, collaborate with Regional Managers to identify demand for Navitas products and services and assist in the development of those products to most effectively target the market;
• Lead the sales recruitment team by example- create an effective, proactive team based culture;
• Review and assess employee performance and provide appropriate coaching and training;
• Travel to relevant fairs, exhibitions, conferences and client meetings, assisting with team members’ client meetings as required;
• Be diligent in documenting all commercial activities onto the CRM

Key Relationships

• VP Marketing and Recruitment - Contributes to local UPNA-wide strategy and provides market feedback that shapes and influences divisional recruitment efforts in Nigeria.
• Regional Manager (RM) - Takes day-to-day direction from the RM on utilization of budget, regional strategy and driving agent account performance.
• Student Recruitment Managers (SRM) - Leads the team of SRMs by example, creating an effective, proactive team-based culture and ensuring achievement of targets.
• Marketing Directors/Managers - Works closely with college-based Marketing Directors and Marketing Managers to align on strategy and to tailor in-country activity to support college and partner university objectives. Provides feedback to colleges regarding products, conversion and market analysis.
• Agency Staff - Provides training to counsellors on value proposition regarding pathways concept and specific products. Takes enquiries from agents regarding students or products. Supports agents at fairs and roadshows
• Students - Works with students to maximise conversion opportunities and partakes in pre-departure activity as required.

Knowledge, Skills and Experience
Desirable Criteria

• A University Degree, preferably in Business, Marketing or a related discipline;
• A proven track record of success in international student recruitment within a commercial education business e.g. pathways, languages, private universities;
• Demonstrable experience of contributing to the development and implementation of high impact marketing campaigns that drive profitable sales growth against target;
• Excellent understanding of the complexities of operating in a variety of international markets;
• Strong, demonstrated relationship management skills, ideally within the Higher Education; sector or a related industry that involves complex, aspirational services through a multi-channel approach;
• A strong understanding of the Nigeria market together with an understanding of the wider region;
• Excellent understanding of the complexities of operating in a variety of international markets;
• An ability to coach, guide and mentor team members from diverse backgrounds to maximise their potential and results;

Essential Criteria:

• An understanding of the North American higher education sector and experience of driving student numbers from Nigeria to North America.
• A proven track record of success in international student recruitment for an international education business;
• A strong understanding of the region’s cultures and a proven track record of being able to drive commercial success across the region;
• A proven track record in developing sales capabilities across multiple markets through sales team management and coaching;
• Highly commercial, dynamic, target-oriented and result-driven;
• Excellent interpersonal skills and experience of dealing directly with a wide variety of people including students, parents and
• Excellent written and verbal communication and presentation skills.

What we can offer you:

• Career progression and professional development pathways
• A strong, positive and values driven workplace culture
• Collegial and collaborative environment with a commitment to education
• Access to, and support from, a comprehensive and experienced sales and marketing workforce
• Mobility within the business and global locations
• Health & Wellbeing initiatives for you and your family.