Communication / Media Publication Officer at Think Positive Live Positive Support Initiative - TPLPI

Position Overview:

• The ideal candidate will be responsible for developing, implementing and managing effective communication strategies that align with the organization’s goals and objectives.
• This role involves creating compelling content, managing internal and external communications across various platforms.

Social Media Management:

• Develop and execute comprehensive social media strategies to increase brand awareness, engagement, and community growth across platforms such as Facebook, X, Instagram, LinkedIn, and others.
• Create and curate compelling content, including posts, images, videos, and infographics, that aligns with organizational messaging and objectives.
• Monitor social media channels for mentions, trends, and opportunities for engagement, and respond to comments, messages, and inquiries in a timely and professional manner.
• Analyze social media performance metrics, track KPIs, and prepare regular reports to evaluate the effectiveness of campaigns and inform future strategies.

Content Creation and Management:

• Produce high-quality written and visual content for digital platforms, including website articles, blog posts, newsletters, and promotional materials.
• Collaborate with program teams to gather content, stories, and updates from the field, and adapt them for digital distribution.
• Manage the organization's content calendar, ensuring a consistent publishing schedule and alignment with key events, campaigns, and initiatives.

Digital Marketing and Advertising:

• Plan and execute digital marketing campaigns, including paid advertising on social media platforms, Google Ads, and other channels, to reach target audiences and drive engagement.
• Monitor campaign performance, optimize ads based on insights, and adjust targeting and messaging as needed to maximize ROI.

Community Engagement and Outreach:

• Foster and nurture online communities, including supporters, donors, volunteers, and other stakeholders, through active engagement, dialogue, and relationship- building.
• Identify and leverage influencers, advocates, and partners to amplify the organization's message and reach new audiences.
• Develop and implement strategies to recruit and mobilize volunteers and supporters for events, campaigns, and advocacy efforts.

Public Relations and Media Relations:

• Cultivate relationships with media outlets, journalists, bloggers, and influencers to generate media coverage and press mentions for the organization.
• Draft press releases, media pitches, and other communications materials, and coordinate media outreach and follow-up.
• Monitor media coverage and track press mentions, and prepare media reports for internal stakeholders.

Designing Organizational Annual Report:

• Lead the design and layout of the organization's annual report, ensuring a visually appealing and professional publication.
• Collaborate with internal stakeholders to gather content, data, and stories for inclusion in the annual report.
• Expert in graphic design software and tools to create engaging visuals, infographics, and illustrations that enhance the report's storytelling and impact.

Other Requirement

• Designing of TPLPI communication strategy plan and framework
• Manage the TPLPI website and ensure that the website is functioning and is utilized.
• Work day-to-day with the TPLPI program team

Qualifications:

• At least a professional certificate or any degree in the field of communication.
• 1-2 years of experience in social media management, digital marketing, or communications, preferably in the NGO sector.
• Strong understanding of social media platforms, analytics tools, and digital marketing strategies.
• Excellent writing, editing, and storytelling skills, with an ability to tailor messaging for different audiences and channels.
• Creative thinking and a passion for innovation in digital communication.
• Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.
• Proficiency in graphic design, video editing, and other multimedia tools (desired).
• Knowledge of SEO best practices and website management (desired).
• Good time management and organizational skills.
• Proficient in Microsoft Office, content management systems, and social media platforms.