Senior Media Strategist at Aiben Properties

RESPONSIBILITIES

MEDIA STRATEGY & PLANNING

• Develop and implement an integrated media strategy aligned with the company's marketing goals and sales targets for various property portfolios.
• Identify optimal media mixes across digital (social media, search, programmatic) and traditional channels (print, broadcast, OOH) to reach high-net-worth individuals, diaspora investors, and local homebuyers.
• Conduct market research and audience analysis to define key buyer personas for each project (eg, luxury, affordable, commercial

CAMPAIGN EXECUTION & MANAGEMENT

• Oversee the planning, buying, and execution of all media campaigns. ensuring they are delivered on time and within budget.
• Manage and negotiate media vendor relationships and all media buying activities.
• Lead the creative development and content production for campaigns. ensuring brand consistency and compelling storytelling
• Build, manage, and optimize paid media campaigns, including but not limited to Meta Ads. Google Ads, and Linkedin, with a strong focus on ROI and lead generation

PERFORMANCE ANALYSIS & REPORTING

• Track, measure, and report on all campaign performance against defined KPIs and ROL
• Leverage analytics to provide actionable insights, continuously optimizing campaigns for maximum impact and efficiency.
• Develop and present weekly and monthly strategic performance reports to senior management and stakeholders.