Marketing and Communication Specialist at Verraki

Responsibilities

• Delivers innovative and differentiated marketing offerings to clients and internal teams, staying relevant and in sync with market demand.
• Research, develop and implement brand and communication strategy, standards and practices that promote the behaviour and recognition objectives of the company.
• Leads the development of key messages and management of corporate communication and media communication for verraki including marketing information to customers, employees, and other stakeholders.
• Lead agencies and internal team members where appropriate to execute communication activities - marketing materials, advertising, customer communications, direct mail, marketing campaigns, press releases, brochures, and content for trade publications, etc.
• Work closely with the website administrator to ensure messaging is consistent with overall marketing and communication objectives.
• Build and maintain strong relationships with internal and external key stakeholders to ensure proper messaging of company beliefs and service offerings.
• Develop and manage repositories of company promotional material and ensure effective updates and version control in line with changing market requirements.
• Champion the execution of marketing campaigns targeted at current and potential verraki clients and partners.
• Manages expectations of client sponsors, champions and stakeholders on delivery efforts performs other related tasks assigned by partner/managing partner.

Qualifications

• Minimum of a Bachelor’s Degree in Marketing, Business Administration, Humanities or other relevant field.
• Content Creation and Curation Skills.
• Master’s Degree will be an added advantage
• Certifications In Digital Marketing, Public Relations, Branding or / and Marketing Communications
• Memberships (Associate or Full Member) of a Recognized Public Relations or Marketing Body
• 5-6 Years’ Work Experience in a Marketing role
• Previous Experience in Marketing role in a reputable, Blue-Chip Company With Demonstrated Hands-on activities
• Demonstrable Participation/Achievements in Landmark Projects.

Skills / Competencies:

• Experience Working with Local and International Media Organizations and Influencers
• Experience In Strategic Planning, Marketing and Promotions.
• Good Understanding of The Technology, Ventures, and Consulting Industries
• Strong Communication Skills (Written and Verbal)
• Strong Project Management and Delivery Skills, with the Ability to Multi-Task and Effectively Set Priorities within tight Deadlines.
• Good Planning, Organizational and Analytical Skills
• Good Risk and Issue Management Skills
• Good Client Relationship Management
• Good Negotiation Skills.
• Good Project Management and Leadership Skills.

Other Requirements:

• Experience With B2B Marketing and Brand Building
• Experience With Products and Services Brands
• Content Generation.