Diaspora Representative at Mshel Homes Ltd

Salary Range: 150,000 – 200, 000

Job Summary:

Mshel Homes Limited is looking for a results-driven Diaspora Representative to connect our brand with prospective property investors in international markets. In this role, you will plan, execute, and optimize digital marketing campaigns across online platforms, with a focus on increasing brand visibility, driving engagements, and generating leads through data-driven strategies.

The ideal candidate must have a strong grasp of diaspora markets, digital marketing tools, and real estate trends, and can effectively communicate Mshel Homes' value proposition to a global audience.

Key Responsibilities:

• Identify, recruit, and manage diaspora affiliates across key regions (UK, USA, Canada, Europe, etc.)
• Develop and execute outreach strategies specifically tailored to the diaspora audience
• Generate qualified leads from diaspora communities through referrals, events, and digital channels
• Educate diaspora prospects on the company's properties, payment plans, and investment opportunities
• Build and maintain a pipeline of diaspora investors through sustained relationship management
• Ensure diaspora-generated leads are promptly followed up
• Represent the company at diaspora events, trade fairs, and exhibitions where applicable
• Provide market intelligence on diaspora investment trends and preferences to management
• Ensure a seamless handover process for diaspora clients transitioning from prospect to active buyer.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in Digital Marketing, Sales, or Business Development.
• Prior Experience in Real Estate or Property Marketing is an advantage.
• Proven track record of lead generation and campaign management.
• Experience working remotely or in an international-facing role.
• Knowledge of the Nigerian Real Estate market.

Skills:

• Proficiency in Digital Marketing tools (Meta Ads, Google Ads, email marketing platforms, CRM software).
• Strong understanding of social media platforms and content strategy.
• Excellent written and verbal communication skills.
• Data analysis and reporting skills to track campaign performance.
• Ability to work across different time zones independently.
• Deep understanding of diaspora communities and their investment motivations.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• The chance to make a meaningful impact within the real estate industry.