Head of Marketing & Customer Experience - ISP at Ascentech Services Limited

• Plans and implements marketing, product development & customer experience programs, both short and long vision, targeted toward existing and new markets &responsibility for the day- to- day management of the Customer Service Department by performing the following duties personally & through team members

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned.

• Develop and implement strategic marketing plans and forecasts to achieve corporate objectives for products and services.
• Develops and manages marketing operating budgets.
• Plans and oversees advertising and promotion activities including print, online, digital & electronic media, and direct SMS/WhatsApp/mail etc.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitor products and marketing activities including customized offers run by competitors to keep our products and offer abreast.

EDUCATION and/or EXPERIENCE

• MBA preferably from a premier institute, Bachelor’s Degree in Sales, Marketing or Business preferred with a minimum of 15 years of total experience of which 8 Years within telecom/ISP customer service environment recently, of which 5 years should be in managing a customer service vertical.
• Should have managed at least 2-3 DRs and an overall team size of at least 30 people
• Experience in a quick response, highly fluctuating, customer driven industry