Jobs at Paykobo.com

Job Description Overview

our organisation is a Business 2 Business Ecommerce Store, located in Lagos, Nigeria but with an global outlook.

We aren’t a large company where you’ll be just another cog in the machine. We are a small business that is experiencing rapid growth and is looking to add an energetic and detail oriented Paid Media Specialist to our team.

If sitting in a cubicle and flying under the radar is what you’re looking for in a career, then this job is not for you.

We’re looking for highly motivated people who want to make an immediate impact – people who are forward thinkers, quick to learn, aren’t afraid to ask questions, and can hit the ground running.

The ideal Paid Media Specialist candidate will have at least two years of experience in Paid Media Marketing ( SEM and Social Media Paid), strong written and verbal communication skills, and in-depth knowledge of Google Ads, Google Analytics, Bing Ads, Facebook, LinkedIn, Twitter and more.

Performance will be at the heart of what you do and you will evaluate how your campaigns are performing and continually optimize to get the best results. You will provide useful campaign insights and suggest recommendations based on your analysis.

Primary Job Responsibilities

• Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns
• Conduct Thorough Keyword Analysis
• Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
• Write compelling Ad copy with a focus on driving conversions
• Optimize existing PPC campaigns for new and existing products
• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
• Compile monthly PPC & Paid Social Reports for our clients with personal comments and analysis of campaign performance
• Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance
• Set up Conversion Tracking & Retargeting Pixels
• Conduct in-depth competitive analysis.
• Research to stay on top of the latest trends in PPC & Paid Social advertising

Paid Media Specialist Skills Required

• Current Google Ads and Analytics Certifications, Microsoft Ads/Bing desirable
• Strong knowledge of excel, Google Tag manager and Marketing Automation is a requirement
• Must possess strong interpersonal, presentation and communication skills, including written and verbal
• Ability to distill data and metrics into actionable insights that support clear recommendations
• Ability to switch-task when needed; seamlessly juggle multiple projects
• Track record of consistently meeting deadlines
• Natural ability to analyze data and distill actionable insights
• Understand and articulate what constitutes a good landing page, and be able to provide feedback to maximize conversion rates
• 2+ years of experience managing Google Ads or social advertising campaigns
• 2+ years of experience digital marketing; agency experience a plus
• 2 year college degree, Bachelor’s Degree desirable (business, marketing, finance, economics, journalism, are most beneficial)
• Resides in Lagos, Nigeria as job role is not remote.

go to method of application »

our organisation is a Business 2 Business Ecommerce Store, located in Lagos, Nigeria but with an global outlook.

We aren’t a large company where you’ll be just another cog in the machine. We are a small business that is experiencing rapid growth and is looking to add an energetic and detail oriented Social Media Associate to our team.

If sitting in a cubicle and flying under the radar is what you’re looking for in a career, then this job is not for you.

We’re looking for highly motivated people who want to make an immediate impact – people who are forward thinkers, quick to learn, aren’t afraid to ask questions, and can hit the ground running.

This position is responsible for managing, growing and helping the team develop and produce social media content and videos. The social media associate will use analytics to help inform the teams content creation, find and develop new ways to use video on social media, including growing and expanding our channel activation, and assisting the Director of Acquisition in the development and implementation of impactful content across social media channels of the organisation.

• Primary Job Responsibilities

• Help the social media team grow organisation overall social media engagement through asset curation, video management, and the development of social media posts for existing channels.
• Work alongside the team's director to build out our video strategy for social media and develop ongoing systems to help us keep track of and manage our video assets.
• Work alongside freelancers and videographers to create social and digital friendly videos. This would include script development, project management, and calendar planning.
• Use video tools to create videos for use on social media and web channels.
• Provide post creation, copy-editing, and quality assurance assistance to the social media specialist, ensuring content is presented in the best way.
• Inform the social media teams' strategic direction through the analysis of ongoing data. Including the creation of, and maintenance of a monthly analytics dashboard.
• Develop and maintain a repository of approved engagement posts that deliver on the social media teams engagement goals and helps the organization continually reach new and existing audiences.
• Support the larger editorial team with administrative work as needed.
• Other duties as required.
• At least one year of proven experience in marketing via social media with preference towards experience in business to business (B2B) marketing.
• Relevant education in marketing, advertising, business, communications, and/or training in social media.
• Demonstrated experience in increasing social media traffic, especially in nascent organizations.
• Exceptional English writing abilities and attention to detail.
• References citing high levels of creativity, innovation, and an adaptive, growth mindset.
• Ability to collaborate with multi-functional teams and across company departments.
• Experience with paid ad targeting on social media is a major plus
• Resides in Lagos, Nigeria as job role is not remote.

go to method of application »

Requirements

• Collaborate with operation manager, providing HR guidance when appropriate.
• Analyzes trends and metrics in the company to develop solutions, programs and policies.
• Manages and resolves complex employee relations issues. Conducts effective, thorough and objective investigations.
• Maintains in-depth knowledge of legal requirements related to day-to-day management of employees, reducing legal risks and ensuring regulatory compliance. Partners with the legal department as needed/required.
• Provides day-to-day performance management of employees to the management
• Works closely with management and employees to improve work relationships, build morale, and increase productivity and retention.
• Provides HR policy guidance and interpretation.
• Develops contract terms for new hires, promotions and transfers.
• Provides guidance and input on business unit restructures, workforce planning and succession planning.
• Supporting the development and implementation of HR initiatives and systems
• Providing counseling on policies and procedures
• Being actively involved in recruitment by preparing job descriptions, posting ads and managing the hiring process
• Create and implement effective onboarding plans
• Assist in performance management processes
• Support the management on disciplinary and grievance issues
• Maintain employee records according to policy and legal requirements
•  Provide a balance between employee and management
• Monitoring staff performance, attendance and demanding results

Requirement

• 4+ years proven experience as HR officer
• LLB Law as a degree
• Understanding of labor laws and disciplinary procedures
• Proficient in MS Office; knowledge of HRMS is a plus
• Outstanding organizational and time-management abilities
• Excellent communication and interpersonal skills
• Strong ethics and reliability