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  • Posted: Feb 4, 2021
    Deadline: Feb 15, 2021
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    We are a professional outfit that offers a wide spectrum of strategic Human Resource Services; particularly - Innovative Staffing Solutions, Potent L&D Interventions and Flexible Outsourcing to both big and small organizations across different business sectors. Driven by a team of exceptional and immensely talented consultants with rich industrial exp...
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    Senior Associate - Marketing Services

    Ref.: SAMS / 1002 / GPSK
    Location: Ikeja, Lagos
    Job Type: Full Time
    Job Category: Mid-Level / Expert.

    Summary / Objective

    • Our client is looking for a Senior Associate - Marketing Services who will have a leading role in planning and execution of marketing activities for the entire life cycle of all the firm’s products and services.

    Key Accountabilities of the role will be as follows:

    • Develop Brand activation plans aimed at supporting firm’s Commercial Business Unit (B2C& B2B) so as to assist in achieving targeted revenue and market share levels.
    • Develop and manage relevant activation plans and execute the concepts so as to have a memorable impact on the targeted consumers, B2B Partners & Internal Stakeholders.
    • Achievement of set targets for various campaigns through effective participation and coordination of BTL activities in the trade.
    • Conceptualize, develop and roll out BTL activation plans in liaison with the relevant department and/or activation agency.
    • Ensure visibility for all firm’s products in the market as per set targets
    • Manage relationships between firm and all activation agencies as well as between the marketing division and other internal partners.
    • Monitoring and reporting on the expenditure of the market activations budget
    • Management of firms Events (Internal & External) inclusive of Industry conferences.
    • Work with Creative team to ensure all customer facing materials are aligned with the firms brand guidelines.
    • Work with the Procurement team to source for competitive suppliers for all marketing materials.

    Key Performance Indicators

    • Manage Brand Activation Events and activities and Identify opportunities/action plans within specific projects with real time tracking.
    • Develop and apply in-depth understanding of consumer insights to advance the business agenda. Key focus on engaging and driving ROI within the targeted consumers, B2B Partners & Internal Stakeholders.
    • Managing the briefing process, day to day evaluation, co-ordination and control of Support agencies in delivering campaigns with Marketing Manager, Commercial Business Unit (B2C &B2B), and third-party agencies.
    • Attainment of communicated visibility and market branding targets through effective
    • Management, co-ordination and distribution of BTL activities.
    • Ensuring that all branding is implemented to set Firm’s standards (Per our Pictures of Success)
    • To effectively manage resources allocated through effective monitoring of activities and by providing support to the Commercial Business Unit (B2C & B2B)
    • Co-ordinate with the Commercial Business Unit (B2C & B2B) and trade activation team to support Go-To-Market activities for the company wide campaigns, activations and trade activities.
    • Working closely with other departments to ensure that activities planned are executed correctly and on time.
    • Ensure the market activations calendar is synchronized and incorporates all relevant stakeholders where possible to maximize on savings and efficiencies.
    • Ensure quarterly evaluation of activation agencies with procurement teams based on the set performance criteria.
    • Effectively monitor and control the activations budget within approved departmental budget.
    • Ensure timely submission of regional reports and triangulating shared reports from different regions and come up with insights that can be adopted in different regions.
    • Collect, compile and provide product & brand performance feedback to internal stakeholderswith input from trade activation and sales team to ensure that we improve on our products, services and processes.

    Job Requirements

    • A Degree in a Business-related field. Master's Degree is an added advantage.
    • 5-7 years’ hands on experience in Sales or Marketing related environment. Experience working in a Marketing Agency is an added advantage.
    • Self-motivated, self-starter who is willing to take initiative, ownership & accountability
    • Ability to develop external partnerships and form strategic alliances
    • Must be an excellent Team Player with excellent interpersonal and communications skills and pays attention to detail.
    • Highly results and performance oriented.
    • Excellent negotiation/influencing and presentation skills.

    Method of Application

    Interested and qualified candidates should send their CV to: Using "the job title" as the subject of your application

    Note: Please ensure CVs are in MS Word format only.

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