Senior Associate - Marketing Services at Pivotage Consulting

Ref.: SAMS / 1002 / GPSK
Location: Ikeja, Lagos
Job Type: Full Time
Job Category: Mid-Level / Expert.

Summary / Objective

• Our client is looking for a Senior Associate - Marketing Services who will have a leading role in planning and execution of marketing activities for the entire life cycle of all the firm’s products and services.

Key Accountabilities of the role will be as follows:

• Develop Brand activation plans aimed at supporting firm’s Commercial Business Unit (B2C& B2B) so as to assist in achieving targeted revenue and market share levels.
• Develop and manage relevant activation plans and execute the concepts so as to have a memorable impact on the targeted consumers, B2B Partners & Internal Stakeholders.
• Achievement of set targets for various campaigns through effective participation and coordination of BTL activities in the trade.
• Conceptualize, develop and roll out BTL activation plans in liaison with the relevant department and/or activation agency.
• Ensure visibility for all firm’s products in the market as per set targets
• Manage relationships between firm and all activation agencies as well as between the marketing division and other internal partners.
• Monitoring and reporting on the expenditure of the market activations budget
• Management of firms Events (Internal & External) inclusive of Industry conferences.
• Work with Creative team to ensure all customer facing materials are aligned with the firms brand guidelines.
• Work with the Procurement team to source for competitive suppliers for all marketing materials.

Key Performance Indicators

• Manage Brand Activation Events and activities and Identify opportunities/action plans within specific projects with real time tracking.
• Develop and apply in-depth understanding of consumer insights to advance the business agenda. Key focus on engaging and driving ROI within the targeted consumers, B2B Partners & Internal Stakeholders.
• Managing the briefing process, day to day evaluation, co-ordination and control of Support agencies in delivering campaigns with Marketing Manager, Commercial Business Unit (B2C &B2B), and third-party agencies.
• Attainment of communicated visibility and market branding targets through effective
• Management, co-ordination and distribution of BTL activities.
• Ensuring that all branding is implemented to set Firm’s standards (Per our Pictures of Success)
• To effectively manage resources allocated through effective monitoring of activities and by providing support to the Commercial Business Unit (B2C & B2B)
• Co-ordinate with the Commercial Business Unit (B2C & B2B) and trade activation team to support Go-To-Market activities for the company wide campaigns, activations and trade activities.
• Working closely with other departments to ensure that activities planned are executed correctly and on time.
• Ensure the market activations calendar is synchronized and incorporates all relevant stakeholders where possible to maximize on savings and efficiencies.
• Ensure quarterly evaluation of activation agencies with procurement teams based on the set performance criteria.
• Effectively monitor and control the activations budget within approved departmental budget.
• Ensure timely submission of regional reports and triangulating shared reports from different regions and come up with insights that can be adopted in different regions.
• Collect, compile and provide product & brand performance feedback to internal stakeholderswith input from trade activation and sales team to ensure that we improve on our products, services and processes.

Job Requirements

• A Degree in a Business-related field. Master's Degree is an added advantage.
• 5-7 years’ hands on experience in Sales or Marketing related environment. Experience working in a Marketing Agency is an added advantage.
• Self-motivated, self-starter who is willing to take initiative, ownership & accountability
• Ability to develop external partnerships and form strategic alliances
• Must be an excellent Team Player with excellent interpersonal and communications skills and pays attention to detail.
• Highly results and performance oriented.
• Excellent negotiation/influencing and presentation skills.