Sales and Brand Development Lead at Agora Digital Agency

Job Summary

• Our client is seeking a high-performing, self-driven, and entrepreneurial leader with proven experience in building and scaling FMCG brands in Nigeria.
• The candidate will take full ownership of launching, promoting, and growing two international brands. They must possess strong leadership capabilities, go-to-market execution experience, commercial acumen, and a deep understanding of the Nigerian retail and distribution landscape.
• This is not a desk-bound role; it requires strategic thinking, field engagement, distribution network development, marketing execution, and cross-functional leadership.

Key Responsibilities
Strategic & Brand Leadership:

• Define and execute GTM (Go-to-Market) strategy for both brands in Nigeria.
• Build brand awareness and equity through digital, traditional, and BTL marketing.
• Translate global brand objectives into local, market-specific plans.
• Develop and localize campaigns that resonate with Nigerian consumers.
• Lead innovation, pricing, and packaging decisions for market-fit.

Commercial & Sales Leadership:

• Set and deliver revenue, volume, and profit targets across channels.
• Lead the setup and management of regional distribution, wholesalers, and retail networks.
• Manage trade marketing and route-to-market plans.
• Build strong relationships with distributors, supermarkets, hotels, lounges, restaurants, cafes, and modern trade players.
• Monitor market performance, distributor performance, and retail execution.

Operations & Team Management:

• Recruit and lead a high-performing sales and brand team.
• Set KPIs for sales teams and distributors and ensure performance management.
• Coordinate with logistics and supply chain teams to ensure timely product availability.
• Ensure compliance with Nigerian regulatory bodies (e.g., NAFDAC, SON, Customs for alcoholic beverages).

Reporting & Analytics:

• Provide regular reporting on brand health, market penetration, competitive trends, and commercial performance.
• Leverage consumer insights to adapt marketing strategies.
• Forecast demand and manage commercial planning and budgeting.

Ideal Candidate Profile
Education:

• B.Sc./HND in Marketing, Business Administration, or related field
• MBA or postgraduate qualifications (advantageous but not required).
• Certifications: APCON, NIMN, or other relevant professional bodies.

Experience:

• 7–12 years of experience in FMCG, with at least 5 years in a senior commercial, marketing, or brand management role.
• Proven track record of launching or scaling a new brand in Nigeria (particularly premium beverages, snacks, or lifestyle FMCG).
• Deep understanding of Nigerian retail dynamics: open markets, key distributors, modern trade, e-commerce, and BTL marketing.
• Experience managing P&L, commercial negotiations, and distributor relationships.
• Existing industry contacts with distributors and key retail accounts is a plus.

Key Skills & Competencies:

• Entrepreneurial mindset with a “builder” attitude
• Strong leadership and people management
• Excellent brand management and storytelling
• Strategic sales and negotiation skills
• Financial planning, budgeting, and P&L understanding
• Strong digital and social media marketing experience
• Analytical, data-driven, and results-oriented
• Excellent communication and stakeholder management

Personal Attributes:

• High integrity and self-discipline
• Passionate about consumer goods and brand growth
• Willing to travel and work flexible hours
• Performance-driven and hands-on
• Adaptable to a fast-paced, startup-like environment

Remuneration & Benefits

• Competitive salary + performance-based bonuses
• Career growth into GM/Managing Director level
• Health insurance, travel allowance, and other perks.