Brand & Social Media Manager at Cornerstone Prosthetic and Orthotic Ltd

• ‎Stewarding CornerStone’s brand voice, tone, and positioning across every digital touchpoint
• ‎Developing and maintaining the social media and digital marketing strategy with clear quarterly goals and monthly review cycles
• ‎Building and maintaining a content calendar that balances clinical education, client stories, behind-the-scenes craftsmanship, and brand-building moments
• ‎Writing all long-form and short-form copy across every channel - captions, blog posts, website copy, press releases, video scripts, newsletters, and campaign copy
• ‎Developing client stories that move readers, with full consent, accuracy, and dignity
• ‎Managing CornerStone's presence across Instagram, Facebook, TikTok, LinkedIn, X, and YouTube - scheduling, publishing, monitoring, and community engagement
• ‎Planning, running, and optimising paid social campaigns across Meta, TikTok, LinkedIn, and Google with accountability to cost per lead, conversion rate, and return on ad spend
• ‎Managing the email and newsletter programme end-to-end - list growth, segmentation, copywriting, scheduling, and reporting
• ‎Briefing the AI Visual Producer on video and image content needs and reviewing creative output before publication
• ‎Working with the Rehabilitation Sciences team to source client stories with consent and clinical sensitivity
• ‎Tracking channel performance, audience growth, and engagement metrics, and reporting monthly to the Managing Director

Requirements:

• ‎Minimum of 3 years of focused experience in social media management, brand management, or digital marketing - with strong writing as a core part of the role
• ‎Minimum of a BSc
• ‎A portfolio of work - captions, articles, stories, campaigns, brand voice work - you can speak to in detail
• ‎Strong written English at a publishable standard
• ‎Hands-on experience running and optimising paid social campaigns (Meta Ads Manager at minimum)
• ‎Working knowledge of email marketing platforms (Mailchimp, Brevo, ConvertKit, MailerLite, or similar)
• ‎Comfort with social media scheduling and analytics tools (Meta Business Suite, Later, Buffer, Sprout Social, or equivalent)
• ‎Strong visual judgement - able to give clear feedback on creative work without producing it yourself
• ‎Comfort with clinical and sensitive subject matter, written with care and dignity
• ‎Self-directed and able to work remotely without supervision
• ‎Available for periodic on-site presence in Benin City

‎Nice to Have:

• ‎Prior experience in healthcare, medical devices, healthtech, NGO, or other purpose-driven sectors
• ‎Familiarity with AI-assisted content workflows
• ‎Basic graphic skills (Canva, Figma) for rapid in-house adjustments
• ‎Experience building or growing a brand from a small base

IMPORTANT:

• ‎Selection will be based on proven capability, not just stated experience.
• ‎Priority will be given to candidates who can demonstrate:
• ‎A clear portfolio of social media, brand, or digital marketing work with measurable outcomes (audience growth, engagement, conversions, campaign performance)
• ‎Writing samples that show emotional depth, clarity, and a recognisable voice — not just grammatical correctness
• ‎Evidence of work you personally led or substantially contributed to — with clarity on what you did versus what the team did
• ‎Examples of paid campaigns you have run, with the numbers behind them (budget, reach, conversion or lead figures)
• ‎Strong written communication in the application itself — your cover note is the first writing sample we will read