Regional Sales Manager - South South Region (FMCG) at Greenfield HR Consulting

Job Summary

• The Regional Sales Manager is responsible for achieving the sales and distribution objectives in the assigned region. He/she is also responsible for the daily operations of the region, including inventory, personnel, finance and resources management.

Responsibilities
Sales and Channel Development:

• Develop and achieve or exceed the sales volume/revenue goals targets as defined in the business plan for the sales channels
• Control/monitor the sales budget to ensure optimum allocation of resources to different businesses of the company
• Ensure approved plans are executed in all channels accordingly
• Identify and develop coverage of grey areas in sales territory
• Ensure achievement of basic sales drivers (price compliance, distribution, quality, visibility) within assigned region
• Consistently re-align market strategies to improve product visibility, acquisition and retention of customers.

Business Development:

• Build and maintain relationship with relevant stakeholders within the industry including leading distributors, departmental stores and other target demographics in other to generate new leads
• Keep and update a database of outlets within the territory and maintain a robust pipeline of sales opportunities and revenue streams that ensure business objectives and sales targets are met
• Promote a customer-centric environment by implementing processes that promote effective issue/complaints resolution as well as improving service delivery
• Build and maintain a proper distributor management system that ensures effectiveness and efficiency in the movement of stock from the warehouse to the point of sale.

Sales Team Management:

• Manage the sales team in the assigned region
• Target Setting for sales team by channel, brand and territory
• Supervision and monitoring of sales team performance
• Manage team effort across channels to ensure high performance within the team
• Set up reporting system and standardization of work procedure
• Effectively coordinate and manage territorial activations, merchandisers and promoters
• Carry out training needs analysis and ensure team members demonstrate strong technical capabilities to execute required function
• Undertake on the job training of subordinates.

Market and Competitor Analysis:

• Conduct market and competitor research and analysis within the industry and develop proactive and innovative strategies to maintain market positioning and attract potential clients
• Identify leading ideas and innovative solutions within the industry by researching industry related events, publications, and journals
• Analyse and report all competitors’ activities and strategy.

Qualification and Requirements

• BSc or HND Degree in a relevant field
• Minimum of 10 – 15 years sales experience across different verticals including FMCG, food and beverage, wine and spirit etc., with at least 5 years’ experience as a sales manager
• Experience in building differentiated value propositions for different customer segments
• Proven experience in developing and implementing profitable sales and marketing strategies
• Experience in diverse business functions including business development, marketing and performance management.