Regional Marketing Manager (RMM) at Tolaram Group

Role Overview

• The RMM will be responsible for developing and executing all regional marketing initiatives, driving brand visibility, supporting dealer and network activities, engaging riders and mechanics, and accelerating retail growth.
• The role demands strong expertise in field marketing, stakeholder management, and deep understanding of regional market dynamics.

Key Responsibilities

• Plan and execute regional BTL activations, market storms, fleet engagements, service camps, park activities, and product launch support.
• Strengthen dealer visibility and run localized promotional initiatives to drive sell-out.
• Build strong relationships with park chairmen, mechanic clusters, Okada associations, MFIs, and fleet owners.
• Track competitor activities and provide monthly market intelligence reports.
• Coordinate regional digital content and ensure strong brand presence across OOH assets.
• Manage activation vendors, ensure timely reporting, and deliver KPIs within allocated budgets.

Qualifications & Competencies

• Bachelor’s Degree in Marketing or related fields.
• 3–6 years of experience in field marketing (Automotive, FMCG, or Mobility preferred).
• Strong command of local languages (English and Yoruba/Igbo/Hausa depending on region).
• Hands-on experience in BTL execution, vendor management, and stakeholder engagement.
• Good reporting, communication, and problem-solving skills.