Champion Breweries Plc was incorporated as a Private Limited Liability Company on the 31st of July, 1974 with the same South East Breweries Limited. The Company’s name was changed from South East Breweries Limited to Cross River Breweries Limited and thereafter to Champion Breweries Limited. The latter name, Champion Breweries Limited was changed to Champion Breweries Plc on the 1st of September, 1992.
On the 24th of November 1974, the then South Eastern State of Nigeria signed an Agreement with Messrs. Haase Brauerie GMBH of Humbury (“Technical Partners”) for the supply and construction of a turnkey Brewery in Uyo with a capacity of 150,000 hectoliters. The foundation stone of the Brewery was laid on the 19th of March, 1975. on the 11th of December 1976, the Brewery was officially commissioned and its products, Champion Lager Beer launched into the market with success with initial capacity of 150,000 hectoliters per annum. The second expansion, which incorporated more sophisticated machinery, was completed and put on trial run in September 1979. The second production line was officially commissioned on the 11th of December 1979 with enhanced capacity of 500,000 hectoliters per annum. The same year the Company’s products, “Champion Lager Beer” and “Champ Malta” won Silver Medal for quality at the 16th World Selection for Beers and Non-Alcoholic Beverages in Luxemburg.
Consequent upon pressure of demand for its products, the Company took a decision to double its capacity to one million hectoliters. This third expansion, which gulped substantial resources, could not be realized. The non-completion of the expansion programme coupled with lack of working capital and inadequate maintenance of the Plants forced the Company to close its doors for business between 1990 and 1991. All subsequent reactivation attempts did not yield the desired results.
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