Manager - Marketing & Corporate Affairs at Champion Breweries

• The Manager of Marketing and Corporate Affairs a dynamic role that combines expertise in marketing strategies with a nuanced understanding of corporate communications and public relations.
• This individual is responsible for crafting and disseminating the company's messaging to both internal and external stakeholders, driving brand awareness, and supporting the company's overall strategic objectives.
• The role demands a strategic thinker with excellent communication skills, capable of navigating the complexities of both marketing and corporate affairs.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to enhance brand visibility and market share.
• Oversee the production of all marketing materials, including brochures, press releases, website content, and online campaigns.
• Analyze market trends and competitor strategies to inform marketing decisions and strategic planning.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Collaborate with sales teams to align marketing strategies with sales objectives and drive revenue growth.
• Drive the development and implementation of commercial strategies to improve sales performance and profitability.
• Lead the analysis of sales data and market research to identify trends, opportunities, and areas for improvement.
• Implement best practices in sales processes and customer relationship management to enhance efficiency and effectiveness.
• Work closely with sales and product teams to align commercial strategies with market needs and company goals.
• Lead corporate communications, ensuring consistent messaging across all platforms and alignment with the company's strategic goals.
• Manage media relations, acting as the company spokesperson when necessary, and respond to media inquiries promptly and professionally.
• Develop and implement crisis communication strategies to protect the company's reputation.
• Oversee internal communications, ensuring employees are informed of company developments and initiatives.
• Engage with government, regulatory bodies, and industry associations to advocate for company interests, manage compliance issues, and maintain positive relationships.

Job Responsibilities:

• Budget management for marketing and corporate affairs initiatives, ensuring a strong return on investment and cost-effectiveness.
• Stakeholder engagement, including customers, employees, investors, media, and other external partners, to build and maintain strong relationships.
• Performance measurement of marketing campaigns and corporate affairs initiatives to assess effectiveness and inform future strategies.
• Leadership and team management, fostering a collaborative environment and supporting professional development.

Requied Skills and Qualifications:

• Bachelor's degree in marketing, Communications, Business Administration, or a related field. A Master's degree is preferred.
• At least 5 years of experience in a marketing and/or corporate affairs role, with a proven track record of success.
• Strong leadership skills and experience managing a team.
• Excellent verbal and written communication skills.
• Deep understanding of marketing strategies, digital marketing tools, and public relations practices.
• Ability to think strategically and analytically, with a problem-solving mindset.
• Proficient in using marketing software and tools, as well as Microsoft Office Suite.

Preferred Experience

• Experience in the specific industry of the company.
• Experience in crisis management and media relations.
• Professional certifications in marketing public relations, or related fields.

Work Conditions:

• Office-based role with the possibility of remote work as per company policy.
• Regular office hours with the need for flexibility to accommodate deadlines and special events.
• Some travel may be required for media engagements, stakeholder meetings, and industry events.
• The Manager of Marketing and Corporate Affairs is a critical role that bridges the gap between the company's market-facing activities and its internal and external communications.
• This position requires a highly skilled professlonal who can navigate the complexities of both disciplines to dave the company forward in a cohesive and strategic manner.

Qualification

• Relevant Degree in Marketing. Management Studies, Business admin and other Social Science based discipline.
• Female Applicants are highly encouraged for gender balancing.
• Minimum 8 years of relevant work experience at very senior' position in an FMCG Industry.
• Ability to be multilingual and work with people of diverse culture is desirable.
• Indigenes of Akwa Ibom State will be an added advantage.