Primary Sales Lead at Omnibiz Africa

Role Overview

• Are you a people-first sales leader with a passion for digital tools, customer success, and team excellence? We're looking for a Primary Sales Lead to drive revenue growth, coach and manage a high-performing field sales team, and deliver real value to customers.
• You’ll work at the frontline of our business—engaging directly with distributors, wholesalers, and retailers. Your mission: expand customer acquisition, strengthen retention, and streamline sales operations.
• This role is perfect for someone who combines strategic thinking with hands-on execution—and thrives in a fast-paced environment.

Key Responsibilities
Sales Leadership & Performance:

• Lead, coach, and manage 8–10 Primary Sales Executives to deliver exceptional performance.
• Achieve and exceed monthly revenue targets, conversion rates, and other sales KPIs.
• Shorten sales cycles and increase deal velocity across territories.

Customer Acquisition & Relationship Management:

• Build and maintain strong relationships with key distributors and wholesalers.
• Gain deep understanding of customer procurement and working capital needs.
• Serve as the face of OmniRetail to field customers—resolving issues, driving loyalty, and advocating their needs internally.
• Ensure 90%+ customer retention and fulfillment of 75%+ procurement requirements.

Process Excellence:

• Ensure team adherence to sales playbooks and process guidelines.
• Track and optimize sales performance through data, dashboards, and daily field reports.
• Drive adoption of OmniRetail’s digital tools among sales executives and partners.

Team Development & Collaboration:

• Conduct ongoing field coaching, training, and performance feedback.
• Promote collaboration with internal teams like marketing, product, and support to improve outcomes.
• Inspire and lead by example—modeling strong sales behavior and customer-centricity.

Performance KPIs
Sales Performance:

• Revenue growth & target achievement
• Lead-to-customer conversion rate.

Customer Success

• New customer acquisition rate
• 90%+ customer retention
• 75%+ fulfillment of procurement needs.

Operational Efficiency:

• Shorter sales cycles
• Process adherence & sales channel progression

Leadership & Team Enablement:

• Team engagement & performance consistency
• Active use of digital tools
• Effective collaboration across departments.

What You Need to Succeed

• Interested candidates should possess an HND / Bachelor’s Degree
• Minimum of 3 years’ experience in field sales, distribution, or channel management (FMCG/e-commerce preferred).
• Proven team leadership experience with strong performance records.
• Deep understanding of retail and wholesale operations in the region.
• Excellent communication, negotiation, and relationship-building skills.
• Tech-savvy: comfortable using CRM tools and mobile sales apps.
• Strong emotional intelligence and a “lead by doing” attitude.

What We Offer

• Competitive base salary + performance incentives
• Career development and learning opportunities
• Be part of one of Africa’s fastest-growing tech-enabled FMCG networks
• A culture of impact, ownership, and innovation.