Online Sales Manager at So Fresh Neighbourhood Market

Role Summary

• Drive online revenue growth by building structured sales funnels, and leading the online sales operations
• Oversee all online sales, e-commerce and third-party platform activity (e.g. WhatsApp, Instagram DMs, X DM, Glovo, Chowdeck etc.)
• Manage the full sales funnel from leads through to conversion and follow up
• Analyse customer behaviour to ensure seamless online shopping experiences for customers
• Collaborate with other departments to create positive customer experience and drive revenue growth
• Align the e-commerce strategy with the company’s overall business objectives
• Setting and tracking online sales targets and KPIs
• Data analytics and performance reporting to the GM.

Job Responsibilities
Digital Revenue Growth:

• Drive the achievement of the online sales revenue targets
• Develop and execute online sales strategies to increase revenue and customer acquisition
• Managing the full sales funnel from leads through to conversion and follow up
• Implement digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales.

Sales Funnel & Conversion Optimization:

• Design, manage, and optimize the customer journey from awareness to purchase, driving revenue through high-converting, targeted marketing funnels
• Conversion Rate Optimization (CRO): Run A/B tests on landing pages, calls-to-action (CTAs), and content to maximize conversions
• Data Analysis & Reporting: Analyze key performance metrics (conversion rates, CAC, ROI) using tools like Google Analytics to identify bottlenecks
• Collaboration: Work with content creators, designers, and sales teams to align brand messaging and improve user experience
• Analyze web traffic and sales to optimize sales channels and improve conversion rates.

Third-Party Delivery Platform Management:

• Overseeing all e-commerce and third-party platform activity (e.g. WhatsApp, Instagram DMs, X DM, Glovo, Chowdeck etc.)
• Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms
• Manage So Fresh accounts on 3rd party delivery platforms
• Manage product listings, descriptions, and pricing on 3rd party delivery platforms
• Drive sales, promotion and marketing activities on 3rd party delivery platforms.

Customer Engagement, Sales & Retention:

• Maintain excellent relationships with customers and ensure their satisfaction
• Ensure exceptional online customer experiences to drive retention and loyalty
• Provide exceptional customer service to promote customer loyalty and retention
• Collaborate with other departments to ensure timely delivery and accurate billing
• Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.

Team & Process Management:

• Recruit and train the online sales team to ensure their effectiveness and continuous improvement
• Lead and manage the online sales department to exceed targets and provide exceptional customer service
• Collaborate with marketing, IT, and other departments to optimize the online sales process.

Analytics & Reporting:

• Setting and tracking online sales targets and KPIs
• Provide regular reports on sales performance, traffic, and customer data
• Present sales reports to upper management and make recommendations for improvement
• Maintain up-to-date knowledge of industry trends and competitive landscape.

Qualification & Requirements

• BSc Degree in Business Administration, Marketing, E-Commerce, IT, or a related field
• 3 - 5 years of experience in online sales management, e-commerce or in a digital marketing role
• Experience in QSR online sales management is desirable
• Strong understanding of digital sales funnels, digital marketing strategies and e-commerce platforms
• Ability to analyze and interpret sales data, and make informed decisions
• Experience with performance marketing, including paid advertising and retargeting strategies
• Demonstrated ability to meet and exceed sales targets
• Strong financial acumen for managing e-commerce budgets and sales forecasts
• Excellent leadership and team management skills
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Excel, Word, and PowerPoint.