Jobs at So Fresh

Role Summary

• Managing all social media platforms and content calendars
• Creating and curating engaging content aligned with brand guidelines
• Growing and managing the online community across platforms
• Running influencer and community marketing initiatives
• Monitoring social media trends, analytics, and audience insights
• Responding to comments and messages to drive community engagement.

Job Responsibilities
Social Media Management:

• Execute social media and communication campaigns to align with marketing strategies
• Prepare content calendars for the brand's social media channels
• Create and post engaging content on social media
• Respond to comments and customer queries in a timely manner
• Organize and participate in events to build community and boost brand awareness
• Coordinate with Marketing team to ensure brand consistency
• Build relationship with social media influencers to promote our brand and products
• Monitor and moderate comments across social media
• Interphase with the Online Sales Team to ensure customer requests are handled promptly.

Content Creation:

• Provide engaging text, image and video content for our online social platforms
• Write clear marketing content to promote our products/services
• Liaise with designers, production etc to properly illustrate our products & services
• Ensure social media contents are designed in line with company-wide programs
• Ensure that all deliverables are in line with So Fresh digital brand strategy and personality.

Online Community Management:

• Grow So Fresh Online Community across platforms (WhatsApp, Telegram, Email, etc)
• Develop and maintain interactive online platforms (WhatsApp, Telegram, Email) for customers to connect, share experiences, and receive exclusive content and offers
• Curate and provide exclusive content and offers tailored to our audience
• Foster a sense of community, encouraging events participation, feedback and engagement
• Compile reports on event performance, providing insights for future improvements.

Internal Communications:

• Manage all cross functional and companywide internal communication to build a strategically coherent and inclusive workforce
• Collate and communicate changes and new directions in the organisations to relevant parties. (New employee, change of job roles, outlet information, business innovations, policies, security issues etc.)
• Ensure adequate communication and support materials such as FAQs, infographics etc with all internal stakeholders on special projects and campaigns.

Analytics & Reporting:

• Tracking and reporting on social media performance metrics
• Perform data analysis of key metrics and related targets
• Draw meaningful conclusions from performance/campaign data and identify potential opportunities for improvement
• Forecast social media and community growth and return on investment
• Prepare report on the effectiveness of social media campaigns across platforms.

Qualification & Requirements

• Bachelor’s degree in marketing, Communications, Public Relations, or related field
• 2 - 3 years’ digital/social media marketing experience
• Hands-on experience with social media management for brands with portfolio
• In-depth knowledge and experience of content creation and management on Instagram, Twitter, Facebook, Pinterest, Telegram, TikTok etc. for B2C brands
• Experience with social media content creation tools like Canva, Inshot, etc
• Creativity and ability to conceptualize engaging content with different medium – graphics, videos, Reels etc
• Strong storytelling and copywriting skills
• Sales-driven, results-oriented, and target-driven attitude
• Impeccable customer service skills
• Excellent interpersonal communication skills, both verbal and written.

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Role Summary

• Drive online revenue growth by building structured sales funnels, and leading the online sales operations
• Oversee all online sales, e-commerce and third-party platform activity (e.g. WhatsApp, Instagram DMs, X DM, Glovo, Chowdeck etc.)
• Manage the full sales funnel from leads through to conversion and follow up
• Analyse customer behaviour to ensure seamless online shopping experiences for customers
• Collaborate with other departments to create positive customer experience and drive revenue growth
• Align the e-commerce strategy with the company’s overall business objectives
• Setting and tracking online sales targets and KPIs
• Data analytics and performance reporting to the GM.

Job Responsibilities
Digital Revenue Growth:

• Drive the achievement of the online sales revenue targets
• Develop and execute online sales strategies to increase revenue and customer acquisition
• Managing the full sales funnel from leads through to conversion and follow up
• Implement digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales.

Sales Funnel & Conversion Optimization:

• Design, manage, and optimize the customer journey from awareness to purchase, driving revenue through high-converting, targeted marketing funnels
• Conversion Rate Optimization (CRO): Run A/B tests on landing pages, calls-to-action (CTAs), and content to maximize conversions
• Data Analysis & Reporting: Analyze key performance metrics (conversion rates, CAC, ROI) using tools like Google Analytics to identify bottlenecks
• Collaboration: Work with content creators, designers, and sales teams to align brand messaging and improve user experience
• Analyze web traffic and sales to optimize sales channels and improve conversion rates.

Third-Party Delivery Platform Management:

• Overseeing all e-commerce and third-party platform activity (e.g. WhatsApp, Instagram DMs, X DM, Glovo, Chowdeck etc.)
• Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms
• Manage So Fresh accounts on 3rd party delivery platforms
• Manage product listings, descriptions, and pricing on 3rd party delivery platforms
• Drive sales, promotion and marketing activities on 3rd party delivery platforms.

Customer Engagement, Sales & Retention:

• Maintain excellent relationships with customers and ensure their satisfaction
• Ensure exceptional online customer experiences to drive retention and loyalty
• Provide exceptional customer service to promote customer loyalty and retention
• Collaborate with other departments to ensure timely delivery and accurate billing
• Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.

Team & Process Management:

• Recruit and train the online sales team to ensure their effectiveness and continuous improvement
• Lead and manage the online sales department to exceed targets and provide exceptional customer service
• Collaborate with marketing, IT, and other departments to optimize the online sales process.

Analytics & Reporting:

• Setting and tracking online sales targets and KPIs
• Provide regular reports on sales performance, traffic, and customer data
• Present sales reports to upper management and make recommendations for improvement
• Maintain up-to-date knowledge of industry trends and competitive landscape.

Qualification & Requirements

• BSc Degree in Business Administration, Marketing, E-Commerce, IT, or a related field
• 3 - 5 years of experience in online sales management, e-commerce or in a digital marketing role
• Experience in QSR online sales management is desirable
• Strong understanding of digital sales funnels, digital marketing strategies and e-commerce platforms
• Ability to analyze and interpret sales data, and make informed decisions
• Experience with performance marketing, including paid advertising and retargeting strategies
• Demonstrated ability to meet and exceed sales targets
• Strong financial acumen for managing e-commerce budgets and sales forecasts
• Excellent leadership and team management skills
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Excel, Word, and PowerPoint.