Social Media Officer at So Fresh Neighbourhood Market

Role Summary

• Managing all social media platforms and content calendars
• Creating and curating engaging content aligned with brand guidelines
• Growing and managing the online community across platforms
• Running influencer and community marketing initiatives
• Monitoring social media trends, analytics, and audience insights
• Responding to comments and messages to drive community engagement.

Job Responsibilities
Social Media Management:

• Execute social media and communication campaigns to align with marketing strategies
• Prepare content calendars for the brand's social media channels
• Create and post engaging content on social media
• Respond to comments and customer queries in a timely manner
• Organize and participate in events to build community and boost brand awareness
• Coordinate with Marketing team to ensure brand consistency
• Build relationship with social media influencers to promote our brand and products
• Monitor and moderate comments across social media
• Interphase with the Online Sales Team to ensure customer requests are handled promptly.

Content Creation:

• Provide engaging text, image and video content for our online social platforms
• Write clear marketing content to promote our products/services
• Liaise with designers, production etc to properly illustrate our products & services
• Ensure social media contents are designed in line with company-wide programs
• Ensure that all deliverables are in line with So Fresh digital brand strategy and personality.

Online Community Management:

• Grow So Fresh Online Community across platforms (WhatsApp, Telegram, Email, etc)
• Develop and maintain interactive online platforms (WhatsApp, Telegram, Email) for customers to connect, share experiences, and receive exclusive content and offers
• Curate and provide exclusive content and offers tailored to our audience
• Foster a sense of community, encouraging events participation, feedback and engagement
• Compile reports on event performance, providing insights for future improvements.

Internal Communications:

• Manage all cross functional and companywide internal communication to build a strategically coherent and inclusive workforce
• Collate and communicate changes and new directions in the organisations to relevant parties. (New employee, change of job roles, outlet information, business innovations, policies, security issues etc.)
• Ensure adequate communication and support materials such as FAQs, infographics etc with all internal stakeholders on special projects and campaigns.

Analytics & Reporting:

• Tracking and reporting on social media performance metrics
• Perform data analysis of key metrics and related targets
• Draw meaningful conclusions from performance/campaign data and identify potential opportunities for improvement
• Forecast social media and community growth and return on investment
• Prepare report on the effectiveness of social media campaigns across platforms.

Qualification & Requirements

• Bachelor’s degree in marketing, Communications, Public Relations, or related field
• 2 - 3 years’ digital/social media marketing experience
• Hands-on experience with social media management for brands with portfolio
• In-depth knowledge and experience of content creation and management on Instagram, Twitter, Facebook, Pinterest, Telegram, TikTok etc. for B2C brands
• Experience with social media content creation tools like Canva, Inshot, etc
• Creativity and ability to conceptualize engaging content with different medium – graphics, videos, Reels etc
• Strong storytelling and copywriting skills
• Sales-driven, results-oriented, and target-driven attitude
• Impeccable customer service skills
• Excellent interpersonal communication skills, both verbal and written.