Marketing Manager at Ziba Beach Resort

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute strategic marketing plans to increase visibility, drive occupancy, and grow revenue.
• Supervise the online marketing executive in ensuring the resort’s online presence across website, social media, Google listings, OTAs, and paid advertising platforms are optimal.
• Oversee campaign creation, implementation, and reporting across digital and offline channels.

Content Development

• Create and supervise the production of compelling content (social media, blogs, email newsletters, promotional materials).
• Ensure brand consistency across all communication channels.
• Capture and/or coordinate production of visual content showcasing Ziba’s experiences, events, and facilities.

Brand, PR & Partnerships

• Strengthen the resort’s brand identity and maintain updated brand guidelines.
• Build and manage relationships with media outlets, influencers, and content creators.
• Identify and develop strategic partnerships that increase visibility, group bookings, and corporate retreats.

Guest Engagement

• Engage travel agents, and corporate partners.
• Build promotional packages and event concepts that enhance guest appeal and seasonal demand.

Market Intelligence & Performance Management

• Conduct market research to monitor trends, competitors, and emerging opportunities.
• Track and analyze marketing performance using data-driven insights to optimize campaigns.
• Manage the marketing budget and ensure cost-effective implementation of strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree is a plus).
• Proven experience in hospitality marketing, brand management, or a similar role.
• Strong knowledge of digital marketing, social media trends, SEO, paid ads, and analytics tools.
• Excellent written and verbal communication skills.
• Creative, detail-oriented, and able to manage multiple projects simultaneously.
• Strong leadership, planning, and organizational abilities.
• Ability to work under pressure in a fast-paced hospitality environment.