Head, Sales and Marketing at Nextzon Business Services Limited

Role Overview

• The Head, Sales and Marketing will lead market entry, growth, and engagement strategy with a focus on sustainable contributor acquisition and nationwide awareness among informal and self-employed workers.
• The role balances ambitious growth objectives with strict regulatory compliance, ensuring all marketing and sales activities are ethical, transparent, and aligned with approved guidelines.

Key Responsibilities
Market Development & Strategy:

• Develop and execute sales and marketing strategies aligned with approved business plans.
• Identify priority customer segments and geographic markets for phased expansion.
• Translate financial inclusion objectives into practical, measurable outreach initiatives.

Agent Network Development & Management:

• Design and oversee recruitment, training, and performance management of State Coordinators and field agents.
• Ensure agents operate within approved product scope and ethical engagement standards.
• Monitor productivity, onboarding quality, and contributor retention metrics.

Customer Acquisition & Engagement:

• Drive onboarding through community-based campaigns, partnerships, and field sensitization initiatives.
• Promote pension awareness and long-term contributor trust through responsible messaging and engagement.

Marketing Communications & Brand Management:

• Oversee marketing communications, campaign materials, and public engagement activities.
• Ensure all messaging is accurate, compliant, and properly approved.
• Build a credible, trust-driven brand aligned with pension inclusion and long-term savings culture.

Performance Monitoring & Reporting:

• Track acquisition costs, conversion rates, and agent effectiveness.
• Provide periodic performance reports to Management.
• Collaborate with Finance and Operations to align growth with cost discipline and service quality.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Economics, or related discipline.
• 5–7 years’ experience in sales, marketing, or distribution roles.
• Prior experience in financial services, insurance, pensions, telecoms, or FMCG distribution is an advantage.
• Proven experience managing distributed agent networks or channel partners.
• Experience operating within regulated environments is desirable.

Core Competencies:

• Strong understanding of grassroots and informal sector engagement
• Ability to lead large, field-based sales structures
• High ethical standards and regulatory awareness
• Strong communication, stakeholder management, and leadership capability
• Results-driven with a focus on sustainable growth