Sales Manager at Green Space Farms (GSF)

ABOUT THE ROLE

We are seeking a results-driven and commercially astute Sales Manager to lead our sales operations across western Nigeria. This is a critical leadership role within our FMCG business, responsible for driving revenue growth, optimising field team performance, and nurturing long-term relationships with key customers. The successful candidate will serve as the commercial backbone of our sales division — translating strategy into execution and ensuring excellence across all customer-facing activities.

KEY RESPONSIBILITIES

Sales Operations & Coordination

• Oversee and coordinate all sales activities across the division to ensure alignment with commercial targets and business objectives.
• Develop and implement structured sales plans, territory strategies, and promotional activity schedules.
• Monitor daily, weekly, and monthly sales performance against set KPIs, taking proactive steps to close any gaps.
• Collaborate with the marketing, supply chain, and logistics teams to ensure seamless execution of trade activities.

Field Team Management

• Lead, manage, and motivate the field sales team to achieve individual and collective sales targets.
• Conduct regular field accompaniment visits, coaching sessions, and performance reviews.
• Plan and optimise field coverage routes to maximise productivity and market penetration.
• Identify training and development needs within the team and coordinate appropriate interventions.
• Ensure adherence to company sales processes, standards, and customer service expectations in the field.

Key Customer Relationship Management

• Build and sustain strong, strategic relationships with key retail, wholesale, and distributor accounts.
• Serve as the primary commercial point of contact for top-tier customers, managing joint business planning and negotiations.
• Identify opportunities to grow share of shelf, secure additional listings, and enhance in-store visibility.
• Proactively resolve customer complaints and service issues, maintaining trust and long-term partnership.

Sales Data Analysis & Performance Reporting

• Analyse sales data, market trends, and customer sell-out data to generate actionable insights.
• Prepare and present comprehensive performance reports to senior management on a regular basis.
• Identify underperforming territories, SKUs, or channels and recommend corrective action plans.
• Leverage CRM and sales reporting tools to track pipeline activity, order history, and forecast accuracy.
• Monitor competitor activity and market dynamics, providing timely intelligence to the commercial leadership team.

Collections & Conflict Management

• Oversee the end-to-end accounts receivable process, ensuring timely collection of payments in line with agreed credit terms.
• Work closely with the finance team to manage outstanding balances, credit risk, and escalated accounts.
• Mediate and resolve commercial disputes and customer conflicts in a fair, timely, and professional manner.
• Implement structured processes to reduce bad debt exposure and improve the overall collections cycle.

QUALIFICATIONS & EXPERIENCE

• A minimum of a Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is an added advantage.
• 5–8 years of progressive sales experience, with at least 3 years in a sales management or team leadership role within an FMCG environment.
• Demonstrable track record of achieving and exceeding sales targets in a competitive, fast-paced market.
• Solid experience managing and developing field sales teams across multiple territories.
• Proven ability to manage key accounts and negotiate at a senior commercial level.
• Familiarity with trade marketing principles, route-to-market strategies, and distributor management.
• Proficiency in Microsoft Office Suite; experience with CRM platforms (e.g., Salesforce, SAP) is an advantage.

SKILLS & COMPETENCIES

• Strong commercial acumen with the ability to interpret and act on complex sales data.
• Exceptional leadership and team management skills with the ability to inspire high performance.
• Excellent communication, presentation, and interpersonal skills.
• Strong negotiation and conflict resolution skills.
• High degree of integrity, accountability, and professionalism.
• Self-motivated, target-oriented, and able to thrive under pressure.
• Willingness to travel extensively within assigned territory.

WHAT WE OFFER

• Competitive base salary commensurate with experience. (450,000 - 600,000) /month 
• Performance-based incentive scheme tied to business results.
• Company vehicle or vehicle allowance.
• Comprehensive medical and group life insurance.
• Structured career progression within a growing FMCG organisation.
• A collaborative, performance-driven culture where your contribution is recognized.