Growth Officer at Elizabeth Maddeux

About the Role

• We are looking for a results-driven Growth Officer to lead business development, drive client engagement, and support company-wide growth initiatives. 
• In this role, you will be responsible for identifying and closing business opportunities, managing client relationships, and delivering high-impact product presentations and demos that convert prospects into long-term partners.
• This position requires a confident communicator, a strategic thinker, and a self-starter who thrives at the intersection of business development, marketing, and customer success.

Responsibilities

• Identify and pursue new business opportunities through prospecting, networking, and strategic outreach.
• Build and maintain a qualified pipeline of leads through lead generation and relationship building.
• Conduct discovery sessions with prospects to understand their needs and align them with company solutions.
• Deliver persuasive sales presentations and product demos to potential clients and stakeholders.
• Develop and negotiate proposals and close new business deals in alignment with company growth goals.
• Act as a key relationship manager for assigned clients, ensuring smooth onboarding and continuous engagement.
• Maintain regular communication with clients to build long-term trust and drive retention.
• Identify upselling and cross-selling opportunities within existing accounts.
• Collaborate with internal teams to ensure clients receive value and exceptional service.
• Support marketing efforts with insights and participation in campaigns, events, and brand-building activities.
• Represent the company at industry events, webinars, and networking opportunities to expand visibility and generate leads.
• Provide continuous feedback to product and marketing teams based on client interactions and industry insights.
• Maintain accurate records in CRM tools (e.g., HubSpot, Salesforce) for lead tracking, pipeline management, and performance analysis.
• Monitor and report on key growth metrics such as conversions, revenue growth, and client satisfaction.
• Stay updated on industry trends, competitor activities, and market developments to inform strategic decisions.

Requirements

• B.Sc or HND in Marketing, Business, Economics, or a related field.
• 3 - 5 years of experience in growth, performance marketing, digital strategy, or a similar role.
• Proven ability to grow a user base, increase engagement, and improve conversion rates.
• Strong analytical skills with experience using tools like Google Analytics, HubSpot, or Mixpanel.
• Proficiency in digital marketing platforms (Meta Ads, Google Ads, SEO, Email Automation).
• Excellent project management, communication, and collaboration skills.
• Comfortable with data analysis and experimentation methodologies.
• Experience in SaaS, fintech, or tech startup environments is a plus.