Digital Sales & Marketing Administrator at Diya, Fatimilehin & Co

The Digital Sales & Marketing Administrator is responsible for monitoring and administering digital sales activities, as well as contributing to the company’s marketing efforts through the extensive use of our social media platforms and digital tools.

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up to date.
• Maintain partnerships with media agencies and vendors.
• Maintain accurate approval records of all negotiation activities, ensuring proper oversight, transparency, and consistency.
• Provide support in coordinating necessary paperwork and documentation related to sales offers.
• Regularly review and analyse storefront performance to identify opportunities for improvement.
• Collaborate with the marketing team to ensure the storefront's design and layout are optimized for a seamless user experience.
• Ensure property descriptions, specifications, and images are accurate, appealing, and comply with company standards.
• Update and maintain a comprehensive database of property inventory, including relevant information such as pricing, availability, and features.

Requirements

• Experience in marketing, sales, marketing, or business development.  
• Bachelor’s degree/diploma, preferably in the field of business or marketing.
• 3 - 5 years of work experience in digital marketing. 
• In-depth knowledge of various social media platforms, including LinkedIn, Twitter, Instagram, Facebook, and TikTok.
• Proficiency in automation and graphics tools (Canva) a plus e.t.c. 
• Prior experience in Real Estate is a strong plus. 
• Hands-on and ready to delve into any aspect of the business as required: running marketing campaigns, doing frontline sales, doing financial calculations, talking to potential customers. 
• An entrepreneurial mindset with outstanding organizational skills. 
• Strong analytical and possess creative problem-solving skills. 
• Self-driven with an achiever mentality.
• Data and customer-driven and have a solid grasp on how to apply this to critical business activities.