Ads and Funnel Manager at Mara Cruiz Organics

Job Summary

• The Performance Marketer & Ads Specialist is responsible for driving customer acquisition, revenue growth, and marketing efficiency through paid advertising, SEO, and conversion optimization.
• This role focuses on executing and scaling high-performing campaigns across multiple digital platforms while continuously improving traffic quality, conversion rates, and return on ad spend.
• The role requires strong analytical thinking, speed in execution, and full ownership of performance outcomes.

Key Responsibilities

Paid Ads Strategy & Execution:

• Plan, launch, and manage paid campaigns across Meta (Facebook & Instagram), TikTok, Google, and YouTube
• Structure campaigns, audiences, and budgets for optimal performance
• Ensure campaigns are aligned with business goals and revenue targets

Campaign Optimization & Scaling:

• Monitor campaign performance daily and optimize based on key metrics (CPL, CAC, ROAS)
• Identify winning campaigns and scale them efficiently
• Identify underperforming campaigns and take corrective action quickly
• Continuously test creatives, messaging, targeting, and offers to improve results

Website & Funnel Optimization:

• Build & optimize landing pages and product pages to improve conversion rates
• Identify and fix drop-offs across the customer journey
• Ensure alignment between ads, landing pages, and offers
• Work with relevant teams to improve overall funnel performance

SEO & Organic Growth:

• Improve website visibility through search engine optimization
• Optimize product pages and content for relevant keywords
• Identify opportunities to grow organic traffic.

Data, Analytics & Tracking:

• Track and analyze campaign performance using data analytical tools
• Ensure proper implementation of tracking systems (Meta Pixel, Conversion API, Google Tag Manager)
• Maintain data accuracy for performance evaluation and decision-making
• Translate data into actionable insights.

Creative Collaboration:

• Work with content and design teams to develop high-performing ad creatives
• Provide data-driven feedback to improve visuals, messaging, and copy
• Ensure consistency of brand messaging across all paid campaigns

Budget & Spend Management:

• Manage and allocate advertising budgets efficiently
• Distribute spend across platforms based on performance
• Monitor cost efficiency and adjust budgets in real time
• Support scaling efforts while maintaining profitability

Market Research & Growth Opportunities:

• Monitor industry trends
• Stay updated on platform changes and best practices
• Identify new channels and opportunities for customer acquisition.