Digital Marketing Specialist at Value Edge Management Service Limited

Role Purpose

The Digital Marketing Specialist is responsible for driving the organizations online visibility,  digital engagement, lead generation, and reputation management.

The role transforms offline activities into online conversations while building digital  communities around the brand.

Key Responsibilities

• Manage all social media platforms.
• Develop digital marketing campaigns.
• Execute paid advertising campaigns.
• Manage website content and optimization.
• Execute SEO initiatives.
• Manage online reputation.
• Manage email marketing campaigns.
• Support lead generation initiatives.
• Manage influencer and creator collaborations.
• Develop monthly digital reports.

Requirements

• Bachelor\'s Degree in Marketing, Communications or related discipline.
• Professional certifications in Digital Marketing are an advantage.
• Minimum of 3 years experience in digital marketing.
• Strong knowledge of:
  • Meta Ads
  • Google Ads
  • Google Analytics
  • SEO
  • Social media management tools