Salve Consulting Limited is an HR consulting firm on a mission to transform how organizations manage, develop, and retain their people.
Through expert people management advisory and tailored, end-to-end HR solutions, we turn people strategy into real, measurable results.
Role Overview:
We areseekinga creative, strategic, and performance-driven Social Media Manager to strengthen our digital presence and support business growth through effective online engagement.
The ideal candidate willbe responsible formanaging the company’s social media platforms, developing high-quality multimedia content, executing paid campaigns, and implementing digital strategies that drive brand awareness, and audience engagement
This role requires a strong understanding of content marketing, digital advertising, analytics, and customer engagement across multiple digital channels.
KEY RESPONSIBILITIES:
Social Media Management
- Manage and oversee all company social media platforms including Instagram, Facebook, TikTok, LinkedIn, X (Twitter), and other relevant channels.
- Develop,maintain, and execute a structured content calendar aligned with businessobjectivesand marketing campaigns.
- Ensure consistent posting schedules to improve brand visibility, audience engagement, and community growth.
- Monitor social media interactions and respond to comments, direct messages, inquiries, and online reviews professionally and promptly.
- Stay updated on social media trends, platform updates, and emerging digital opportunities.
Content Strategy & Creation
- Develop and execute engaging digital content strategies tailored to target audiences across various platforms.
- Create compelling multimedia content including graphics, short-form videos, captions, and promotional materials.
- Produce and edit high-quality video content for marketing campaigns, brand storytelling, and audience engagement.
- Collaborate with internal teams to ensure content aligns with brand identity, marketingobjectives, and campaign goals.
- Curate relevant industry-related content tomaintainaudience engagement and thought leadership positioning.
Digital Marketing & Campaign Management
- Develop and execute digital marketing campaigns that support brand awareness, audience engagement, and online visibility.
- Manage andoptimizepaid advertising campaigns across Meta, Google, TikTok, and other digital platforms.
- Support the planning and execution of promotional campaigns, product/service awareness initiatives, and online activations.
- Monitor campaign performance metrics including reach, engagement, impressions, click-through rates, and audience growth.
Analytics & Performance Optimization
- Track, analyze, and interpret social media and digital marketing performance data.
- Prepare periodic performance reports with insights, recommendations, and growth opportunities.
- Optimizecontent strategies, paid campaigns, and audience targeting using data-driven insights.
- Conductcompetitorsand market analysis toidentifytrends and opportunities for brand positioning.
Collaboration & Brand Growth
- Work closely with the Graphics Designer, Project Manager, and other internal stakeholders to execute cohesive marketing initiatives.
- Contribute creative ideas that improve online visibility, customer engagement, and community growth.
- Identifyinnovative digital opportunities to expand audience reach and improve brand performance.
- Support the execution of promotional campaigns, launches, and brand activations whererequired.
Requirements & Qualifications
- Bachelor's degree inanydiscipline.
- Minimum of 2–3 years’ experience in Social Media Management, Digital Marketing, or Content Creation.
- Strong knowledge of social media management tools, Meta Ads, Google Ads, TikTok Ads, and analytics platforms.
- Proficiencyin Canva, CapCut, Adobe Creative Suite, or other content/video editing tools.
- Demonstrated experience building and managing lead generation campaigns and conversion funnels.
- Strong copywriting, storytelling, and communication skills.
- Data-driven mindset with the ability to interpret analytics and implement performance improvements.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
- Experience working with e-commerce or service-based brands is an added advantage.
CORE COMPETENCIES
- Social Media Management
- Digital Marketing & Paid Advertising
- Content Strategy & Scheduling
- Video Content Creation & Editing
- Community Management
- Campaign Analytics & Reporting
- Email & SMS Marketing
- Creativity & Brand Storytelling
- Time Management & Collaboration
NOTE: Only shortlisted candidate will be contacted
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