Brand & Marketing Manager at Peopleware Consulting Ltd

Job Summary

• We are seeking a Brand and Marketing Manager to drive the development and execution of integrated marketing strategies aimed at enhancing brand visibility, increasing market penetration, and supporting revenue growth across all business verticals.
• The role will oversee digital marketing, corporate communications, market intelligence, and promotional initiatives to deliver sustainable growth, profitability, and a consistent brand identity.

Key Responsibilities

• Develop and implement integrated brand and marketing strategies aligned with business objectives
• Lead digital marketing initiatives, including SEO, paid media, and social media strategy
• Prepare and manage annual marketing plans, budgets, and performance reporting
• Conduct market research and competitor analysis to generate actionable insights
• Maintain consistent brand positioning, messaging, and visual identity across all channels
• Oversee the development of marketing collateral, including brochures, website content, and publications
• Lead, supervise, and develop the marketing team to deliver high performance
• Drive promotional campaigns to support sales growth and market expansion
• Manage key marketing projects such as events, rebranding initiatives, and product launches
• Partner with internal stakeholders to ensure cohesive and effective marketing execution across the organisation

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field
• MBA or relevant postgraduate qualification is an advantage
• Professional marketing certifications (e.g., CIMN or equivalent) preferred
• 3-5 years’ experience in brand and marketing management within a B2B environment
• Agency experience is an added advantage
• Proven ability to plan and execute integrated ATL and BTL campaigns
• Strong digital marketing expertise, including SEO, paid media, and analytics.