Brand and Marketing Manager at Immaculate Heart of Mary Specialist Hospital

Key Responsibilities:

• Develop and implement comprehensive marketing and brand strategies to strengthen the hospital’s visibility, reputation, and patient engagement.
• Design and implement plans that will increase patient footfall in the hospital.
• Lead and oversee the hospital’s marketing and communications unit, including supervising a team of creatives such as designers, content creators, photographers, and digital media personnel.
• Manage the hospital’s digital presence including social media platforms, website content, online advertising, and digital campaigns.
• Plan and execute promotional initiatives, health campaigns, events, and community outreach programs.
• Ensure brand consistency across all communication channels and institutional materials.
• Monitor marketing performance metrics and prepare strategic reports for management.
• Collaborate with hospital leadership and clinical departments to promote services and support institutional growth.
• Provide creative direction for marketing materials, storytelling, and patient-centered campaigns.

Requirements:

• Posess a Bachelor's degree or HND in related field
• Have proven experience in marketing, branding, or communications, preferably within the healthcare or service industry.
• Demonstrate strong knowledge of digital marketing, brand strategy, and customer engagement.
• Possess excellent communication, leadership, and analytical skills.
• Have experience managing marketing projects and coordinating creative teams.
• Be able to plan and execute integrated marketing campaigns across digital and traditional media.
• Demonstrate the ability to think strategically while delivering measurable results.