Brand & Content Strategist at Nirvana Synergy

Location: On-site, Okota-Isolo, Lagos

Role Overview

We seek a Brand & Creative Content strategist to join our team onsite and drive our digital presence with engaging, creative and eye-catching authentic content.

The ideal candidate is a highly creative individual who thinks strategically, writes persuasively aand executes relentlessly.

You’ll be one of the creative faces of the brand online, so it's a MUST to have Excellent communication skills.

Duties & Responsibilities

• Maintain consistent brand identity, voice, tone, and messaging across all platforms  
• Develop content and marketing strategies aligned with company goals, brand awareness, customer engagement, and revenue growth 
• Generate creative marketing concepts, campaign ideas, and audience engagement initiatives 
• Oversee the creation of social media content, marketing campaigns, promotional materials, website content, email marketing content, digital advertisements, and video/visual content 
• Write and supervise marketing copy, captions, and brand messaging 
• Provide creative direction to designers, photographers, videographers, and content creators 
• Plan, coordinate, execute, and monitor digital marketing campaigns, product launches, promotions, and online marketing initiatives 
• Ensure timely implementation and consistency of marketing materials across digital platforms 
• Develop strategies to increase online visibility, audience engagement, lead generation, customer acquisition, customer retention, and revenue growth 
• Manage and strengthen the brand’s online presence across digital and social media platforms 
• Monitor market trends, audience behavior, competitor activities, and emerging digital opportunities 
• Track, analyze, and report campaign performance metrics including reach, engagement, website traffic, conversion rates, and ROI 
• Optimize campaigns and content strategies using analytics and performance insights 
• Collaborate with marketing, sales, product, and creative teams to achieve business objectives 
• Ensure all creative and marketing activities align with organizational goals and brand standards 

Qualifications

• Proficiency in Growth Marketing and Growth Hacking strategies
• Proven expertise in Content Creation, Copywriting and Visual Storytelling
• Experience in Social Media Strategy, Campaign Planning & management and Digital Marketing
• Expertise in Lead Generation and conversion optimization techniques
• Comfortable with video creation and being on camera
• Strong problem-solving and innovative thinking skills
• Ability to interpret data to develop actionable insights and strategies
• Must have 2-3years history of growing social media pages aggressively
• Must have at least 3years of growth marketing experience.
• Strong Research, Analytical, and Content Performance Optimization skills 
• Attention to detail with Editing and Proofreading capabilities
• Bachelor’s degree in Marketing, Media, Communications or a related field preferred

Bonus Points If You:

• Experience in B2B marketing is an advantage
• Can spot content gaps and fix them
• Have experience growing a brand’s online presence