Area Sales Manager - Spare Parts at DAG Industries Nigeria Limited

Job Summary

• The Area Sales Manager (Spare Parts) is responsible for driving sales growth, market penetration, and profitability of automobile spare parts within an assigned region.
• The role focuses on dealer and distributor management, channel expansion, team supervision, and execution of sales strategies to achieve business objectives.

Key Responsibilities

• Achieve regional sales targets for genuine and aftermarket automobile spare parts.
• Appoint, manage, and expand spare parts dealers, distributors, and retailers.
• Ensure optimum stock availability, inventory rotation, and reduction of obsolete parts.
• Develop and implement area-wise sales plans, schemes, and promotional activities.
• Monitor market trends, competitor pricing, counterfeit parts, and customer feedback.
• Strengthen relationships with workshops, fleet operators, and institutional customers.
• Ensure proper branding, visibility, and merchandising at dealer outlets.
• Coordinate with supply chain, finance, and aftersales teams for smooth operations.
• Review sales performance, credit control, collections, and outstanding management.
• Prepare and submit periodic sales, market, and performance reports.

KPIs

• Area sales volume and revenue growth
• Dealer/distributor coverage and productivity
• Stock turnover ratio and inventory aging
• Credit control and collections efficiency
• Market share growth and customer retention.

Requirements & Qualifications

• Bachelor’s Degree or HND in Business, Marketing, Engineering, or related field.
• 5 – 8 years of experience in automobile spare parts sales, with at least 2 years in a supervisory role.
• Strong knowledge of spare parts distribution, pricing, inventory management, and dealer networks.
• Proven track record of achieving regional sales and revenue targets.
• Good leadership, coaching, and team management skills.
• Excellent negotiation, communication, and interpersonal abilities.
• Proficiency in CRM/ERP systems and Microsoft Office tools.
• Willingness to travel extensively within the assigned area.

Key Skills & Competencies:

• Area and channel management
• Spare parts lifecycle & inventory planning
• Dealer and distributor relationship management
• Sales forecasting and reporting
• Team leadership and performance management
• Market intelligence and competitive analysis.