Social Media Executive at Hamilton Lloyd and Associates

Our client is a leading consultancy firm which provides both financial, business and project advisory services focused on the entire real estate chain

Job Summary

• Social media Executive manage all social media channels and campaigns, to sustain an engaging audience experience and to increase audience satisfaction.
• He/she shall be responsible for joining relevant conversations on behalf of the brand and “soft selling” the services by providing support to current and prospective customers.
• The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Job Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Moderate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Person's Specification

• Education: A degree in Communications, Marketing, Business, New Media or Public Relations or any related field.
• Experience: 3- 5 years’ work experience
• Proven working experience in social media marketing or as a digital media specialist

Competence

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels

Personality:

• Positive attitude
• detail and customer oriented with good multitasking and organisational ability
• Fluency in spoken and written English