Digital Marketing Professional at NIIT

Job Summary

• We are seeking a creative and results-driven Digital Marketing Professional to plan, execute, and optimize digital marketing campaigns across multiple platforms.
• The ideal candidate will have strong expertise in online advertising, content marketing, social media management, SEO, and analytics, with the ability to drive brand visibility, engagement, and conversions.

Key Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, engagement, and lead generation.

Manage and optimize campaigns across:

• Google Ads
• Social Media Platforms
• Email Marketing Channels
• SEO & Content Marketing
• Create engaging digital content, including graphics, campaign copies, and promotional materials.
• Monitor campaign performance and generate reports using analytics tools.
• Manage social media accounts, audience engagement, and online community growth.
• Conduct keyword research and implement SEO best practices to improve search rankings.
• Utilize AI tools, automation platforms, and current marketing trends to improve campaign performance.
• Collaborate with creative and business teams to achieve marketing goals.

Requirements
Strong knowledge of digital marketing strategies and campaign management.
Proficiency in:

• Google Ads
• Meta Business Suite
• Google Analytics
• Mailchimp
• Canva
• SEO tools (SEMrush, Ahrefs, Ubersuggest, etc.)
• Experience in content creation, paid advertising, and social media marketing.
• Excellent communication, analytical, and creative thinking skills.
• Ability to manage multiple campaigns and meet deadlines.
• Certifications in Google, Meta, HubSpot, or related platforms are an added advantage.

Preferred Skills:

• Experience with influencer marketing and marketing automation.
• Understanding of branding and audience targeting strategies.
• Knowledge of AI-powered marketing tools and emerging digital trends.
• Strong portfolio of successful digital marketing campaigns.