Student Recruitment Manager, West Africa - CATS and CSVPA at Cambridge Education Group (CEG)

Reference: CEG 1933
Location: Abuja or Lagos
Department: Sales and Marketing
Reports to: Regional Director CATS and CSVPA, West
Duration: Permanent

Job Overview

• Own and develop the annual sales and marketing plan for West Africa Agents to build pipeline and to deliver recruitment and sales targets
• Work with the Admissions and Student Advice teams to optimise lead nurturing activity and improve conversion rates for CATS and CSVPA

Key Working Relationships

• The UK-based agent support, Admissions, Student Advice and conversion teams
• The CATS and CSVPA marketing teams and the academic & operational teams within the College business unit
• Brand sales directors operating within the region – ONCAMPUS, Stafford House etc.
• Stakeholders within each of the CATS & CSVPA Colleges (Principals, Finance, Student Support etc.)

Key Responsibilities and Capabilities

• Achieve new student recruitment via agents in West Africa in line with revenue growth and ROI objectives
• Maintain strong working relationships with the key stakeholders mentioned in the section above
• Manage relationships with the agent network including CATS key accounts
• Own and drive the strategy for new agent acquisition across the region to deliver growth objectives. Formulate and implement tactics to acquire new agents and reduce agent churn
• Lead on agent management, including account planning, marketing plans and the management of commercial terms
• Work with the CATS and CSVPA marketing teams on strategy ahead of each academic year, in close liaison with the Student Recruitment Manager for CSVPA for creative arts activity
• Champion the Group’s Customers First initiative in Nigeria and contribute to continuous improvement in customer service levels, measured via agent and client feedback
• Report back to the business on progress against objectives via agreed key performance metrics, providing market and competitor analysis where required
• Support the cross-selling of ONCAMPUS and Stafford House where appropriate, liaising with colleagues on agent management and closing or referring any student leads

Key Performance Measures

• Achievement of annual sales targets in the region for the recruitment for CATS and CSVPA students as defined and agreed annually
• Number of agents sending students to Cambridge Education Group programmes and average student numbers per agent
• Conversion rates by product against target
• Management of expenditure on sales and marketing activity within the agreed budget and against the targeted return on investment

Person Specification

• An individual with a proven track record of success in international student recruitment
• A track record of performance in student recruitment via West Africa agents
• Excellent commercial relationship manager, motivating agents partners to deliver against defined growth targets
• Able to assimilate into and shape the Cambridge Education Group culture: innovative, flexible and entrepreneurial
• Educated to degree level or beyond

Key Attributes:

• Commercially astute and strong relationship manager
• Exceptional organisational skills
• Clear communicator, influencing skills
• Ability to coach, develop and mentor diverse teams
• Driven and ambitious
• Dynamic
• Intelligent
• Autonomous
• Target driven
• Flexible and adaptable
• Culturally and commercially sensitive