Marketing Executive at Digital Spanish Villa Hotel

 Details: The Marketing Executive oversees day to day marketing activities for the marketing department.

Duties of the Marketing Executive include:

• Planning, developing and implementing effective marketing communication campaigns.
• Using the full marketing mix for the companys marketing communications
• Writing copy for all marketing collateral, including brochures, letters, emails and websites.
• Understanding the product and customer profile and write thorough specs for each.
• Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
• Producing an accurate summary of total spend at the end of a marketing campaign.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.

Requirements of the role

• Degree in Marketing would be an advantage as would CIM qualification.
• Previous experience in a similar role.
• Strong project management/organisational skills.
• Ability to use spreadsheets to analyse data and spot trends.
• Understanding of customer segmentation.