Brand and Marketing Communications Executive at Helena Frey

Location: Ikeja, Lagos
Industry: Consumer Electronics

Responsibilities

• Manage creative strategy, briefing, creative development and delivery of all the brand messages and communication for consumer electronics product.
• Partner with cross functional teams brand design, digital, media as well as geographies and categories to maximize quality, impact and efficiency for all campaign efforts.
• Manage timelines and deliveries throughout the entire creative process from strategy to delivery.
• Work closely with the Sales team to develop specific cross channel expression for each brand communication to build consumer awareness, loyalty and grow market share.
• Continuously generate diverse content- graphics and other communications in line with business objectives and field insights on consumer touch points.
• Build strong day-to-day relationships with key agency, creative and production partners.
• Be a thought partner, sales support leader and resource for sales team.
• Drive and report results that deliver against key campaign and business KPIs.
• Engage the market, business channels and management for better alignment of brand message and market perception
• Develop and share best practices for modern storytelling that enhances the brand communication and perception.
• Carry out market research to gain insights for better content development

Measurable Requirements

• Excellent communication skills - verbally, written and graphics
• Usable Business orientation
• Creative and out of the box thinking
• Result-Oriented
• B.Sc in relevant domain
• Eye for Graphics design and development
• Minimum of 4 years demonstrable brand management and marketing experience.