Welcome2Africa International is a trade and investment facilitation company with a special focus on Nigeria’s Agricultural and Maritime Sector. We support investors, multinationals, and key stakeholders within and outside Africa to advance their trade and investment goals, by providing an array of services and programs.
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Role Summary
We are seeking a strategic, results-oriented Growth Lead to drive revenue generation, strategic partnerships, brand positioning, and external engagement. This is a growth-focused leadership role responsible for monetizing W2A’s platforms (events, consulting, trade facilitation, research, and investor services), while overseeing the Communications & Branding team to ensure all messaging aligns with business goals.
You must be both a closer and a builder—capable of crafting compelling strategies and executing them with urgency.
Key Responsibilities
SALES STRATEGY, REVENUE GENERATION & BUSINESS DEVELOPMENT (CORE PRIORITY)
- Own the company’s revenue strategy and lead aggressive sales campaigns for sponsorships, delegate sales, consulting projects, and trade facilitation.
- Directly engage and close deals with foreign investors, sponsors, DFIs, government clients, and consulting partners.
- Monetize existing W2A platforms (e.g., Deal Rooms, Investment Forums, W2A Trade, and W2A Capital).
- Use sales tools like Apollo, LinkedIn Navigator, and Zoho CRM to track leads, pipeline stages, and performance analytics.
- Develop clear sales KPIs, targets, and dashboards across the Growth department.
- Ensure all communications, branding, and outreach efforts align with sales and income goals.
MARKETING, BRANDING & COMMUNICATIONS FOR SALES ENABLEMENT
- Oversee all W2A communication outputs—visual, digital, editorial, and media relations.
- Lead the execution of demand-generation campaigns with direct sales intent and measurable ROI.
- Ensure branding and messaging efforts support strategic positioning and lead conversion.
- Supervise social media, PR, newsletter outreach, and advertising in alignment with business objectives.
STRATEGIC PARTNERSHIPS & GOVERNMENT RELATIONS
- Build and manage high-impact relationships with governments, trade ministries, embassies, export councils, DFIs, and corporates.
- Represent W2A at trade missions, diplomatic engagements, and stakeholder roundtable.
- Convert institutional and foreign relationships into strategic deals, partnerships, or co-hosted initiatives.
TEAM LEADERSHIP & PERFORMANCE MANAGEMENT
- Manage the Growth team (communications, sales, Branding/Graphics Designer).
- Mentor staff and build a scalable commercial department structure based on results.
- Set departmental OKRs and KPIs and hold team members accountable for output and revenue goals.
CROSS-DEPARTMENTAL ALIGNMENT & ORGANIZATIONAL STRATEGY
- Work with departments (Finance, Strategy, Programs, W2A Capital, W2A Trade) to ensure aligned goals and operations.
- Serve as a key advisor to the CEO on market trends, growth strategy, and monetization models.
- Identify opportunities for new business lines or revenue pilots in line with W2A’s long-term expansion.
Market Research & Insights:
- Conduct thorough market research to stay ahead of industry trends, identify new opportunities, and understand competitor strategies.
- Provide strategic recommendations to senior management to improve marketing continuously and sales performance.
Requirements
- Bachelor\'s degree in business, Marketing, Communications, or related fields.
- 8–12 years in sales leadership, business development, or marketing within consulting, investment, or trade facilitation sectors.
- Strong track record of closing high-value deals and managing pipelines.
- Familiarity with investment flows, B2B sales, and client onboarding processes.
- Proficient in digital marketing tools, CRM systems (Zoho), and outreach tools (Apollo, LinkedIn).
Benefits.
- Competitive salary: ₦350,000 monthly plus performance incentives (Salary is negotiable and commensurate with experience.
- Performance Incentives: Bonuses tied to meeting or exceeding key performance indicators (KPIs).
- Probation Bonus: ₦500,000 – ₦1,000,000 payable after successful completion of probation, contingent upon meeting or exceeding KPIs.
- Comprehensive health coverage (HMO).
- 13th-month performance bonus.
- Performance based pay and bonuses
- Free Mental Health checks
- Learning and Development: Sponsored professional development training, sales leadership workshops, and international exposure.
- Growth opportunities: Direct involvement in expansion plans and the opportunity to shape W2A’s revenue strategy.
- Access to global platforms and partnerships through trade and investment events across Africa and Europe.
- Supportive, impact-driven work environment.
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Job Overview:
- Travel: Frequent travel required across Nigeria and internationally
- Availability: Full-time, with flexibility to work overtime and extended hours as needed
Position Overview:
The Trade Analyst will play a critical role in supporting W2A’s trade facilitation projects, with a focus on export operations, supplier sourcing, and coordination with laborers, field agents, warehouse teams, and logistics. The Analyst will also engage in market research, investor outreach, and building trade networks across our priority agricultural value chains—cocoa, maize, cassava, soybean, and rice.
Key Responsibilities:
Supplier and Value Chain Development
- Identify, assess, and build relationships with reliable suppliers in cocoa, maize, cassava, soybean, and rice value chains across Nigeria and West Africa.
- Conduct supplier vetting, field visits, and facility inspections to ensure quality, compliance, and trade-readiness.
- Work closely with field agents and cooperatives to secure and mobilize produce for export.
Support for Trade Projects
- Actively support W2A’s trade facilitation projects, including:
- Coordinating the sourcing and aggregation of agricultural commodities.
- Working with laborers, field agents, warehouse staff, and logistics providers to ensure smooth project execution.
- Overseeing export documentation, packaging standards, and quality control processes.
- Supporting project planning, timelines, and execution for both domestic and international trade activities.
Market Research and Investment Engagement
- Conduct in-depth market research to identify growth opportunities across agriculture, energy, maritime, and solid minerals.
- Map emerging companies and buyers with trade and investment potential.
- Maintain a database of verified suppliers, buyers, and trade partners.
Investor and Partner Outreach
- Identify key networks, online forums, and platforms for outreach, targeting trade-focused and investment-ready groups.
- Collaborate with communications and digital teams to develop and implement promotional strategies (e.g., newsletters, webinars, social media).
- Develop and implement a structured follow-up plan with potential investors, ensuring timely communication and relationship building.
Stakeholder Management
- Build strong relationships with government agencies, industry associations, and institutional partners.
- Represent W2A at trade fairs, investor meetings, business missions, and stakeholder events.
Requirements
- Bachelor’s degree in Agriculture, Business, Economics, International Trade, or a related field.
- 2–3 years of experience in trade facilitation, agribusiness, or supply chain management.
- Strong understanding of agricultural export processes and West African commodity markets.
- Hands-on experience working with suppliers, laborers, and field operations.
- Excellent communication, analytical, and project coordination skills.
- Willingness to travel frequently and work extended hours as needed.
- Proficiency in Microsoft Office and data tools; experience with Zoho tools is an advantage.
Benefits
- Competitive salary plus performance incentives (Salary is negotiable and commensurate with experience.
- Comprehensive health coverage (HMO).
- 13th-month performance bonus.
- Performance based pay and bonuses
- Free Mental Health checks
- Learning and Development: Sponsored professional development training, workshops, and international exposure.
- Growth opportunities: Direct involvement in expansion plans and the opportunity to shape W2A’s revenue strategy.
- Access to global platforms and partnerships through trade and investment events across Africa and Europe.
- Supportive, impact-driven work environment.
go to method of application »
Welcome2Africa International is actively seeking an accomplished and strategic Research and Strategy Lead to spearhead our research initiatives and policy development. The successful candidate will play a pivotal role in leading comprehensive research efforts in the Agribusiness, Maritime, Solid Mineral, Tourism, and Energy sectors. This position offers a unique opportunity to shape policies that drive trade and investment, fostering growth and sustainable development in these industries. The Research and Policy Lead will be based in Abuja.
Responsibilities:
Sectoral Research:
- Lead and conduct in-depth research on the Agribusiness, Maritime, Solid Mineral, and Energy sectors to identify investment opportunities, market trends, and potential challenges.
- Stay abreast of global and regional developments impacting these sectors.
Policy Formulation:
- Develop and propose policies based on research findings to enhance trade and investment in targeted sectors.
- Advocate for policy changes and improvements to create a conducive business environment.
Investment Landscape Analysis:
- Analyze the investment climate and regulatory frameworks in the target sectors.
- Identify key stakeholders, potential partners, and investment drivers.
Market Intelligence:
- Provide strategic market intelligence to support decision-making processes.
- Analyze competitor activities and market dynamics affecting trade and investment.
Project Feasibility Studies:
- Lead the preparation of feasibility studies for potential projects within the specified sectors.
- Evaluate the economic viability, risks, and returns of proposed investments.
Networking and Stakeholder Engagement:
- Build and maintain influential relationships with industry stakeholders, including government agencies, businesses, and investors.
- Represent the organization at conferences, forums, and events, fostering strategic partnerships.
Report Compilation and Presentation:
- Oversee the compilation of research findings into clear and concise reports.
- Present research insights to internal and external stakeholders.
Proposal and Business Development:
- Lead the preparation of proposals and presentations for potential clients.
- Ensure proposals align with client needs and showcase the organization\'s strengths.
Requirements:
- Bachelor’s or Master’s degree in a relevant field, including public policy, law, political science, Business, Economics, Agriculture, Energy, or a related field.
- Extensive experience in leading and conducting research related to Agribusiness, Maritime, Solid Mineral, or Energy sectors.
- Strong analytical skills with the ability to interpret complex data and trends.
- Familiarity with investment principles, market analysis, and sector-specific regulations.
- Excellent written and verbal communication skills.
- Proficiency in data analysis tools and research methodologies.
- Ability to work independently and collaboratively in a fast-paced environment.
Benefits:
- Competitive salary
- Performance-based bonuses
- Comprehensive Health Management Organization (HMO) coverage
- 13th-month salary as an additional incentive
- Career growth and leadership opportunities in a dynamic and rapidly growing organization
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Job Summary:
- Develop and implement an investor sourcing and engagement strategy aligned with ITFD goals.
- Identify and profile investors based on ticket sizes, risk appetites, and sectoral preferences.
- Establish and nurture relationships with local and international investors, including DFIs and private equity firms.
- Match investors with suitable investment opportunities, ensuring alignment with criteria.
- Conduct financial modeling, risk assessment, and feasibility studies for prospective deals.
- Provide comprehensive support during due diligence, ensuring adherence to regulatory and financial standards.
- Coordinate deal room activities, including presentations, Q&A sessions, and negotiations.
- Monitor investment trends, economic developments, and regulatory changes impacting the investment landscape.
- Prepare detailed investment memorandums and reports for internal and external stakeholders.
- Facilitate post-investment activities, including performance tracking and stakeholder reporting
Key Responsibilities:
- Develop and implement an investor sourcing and engagement strategy aligned with ITFD goals.
- Identify and profile investors based on ticket sizes, risk appetites, and sectoral preferences.
- Establish and nurture relationships with local and international investors, including DFIs and private equity firms.
- Match investors with suitable investment opportunities, ensuring alignment with criteria.
- Conduct financial modeling, risk assessment, and feasibility studies for prospective deals.
- Provide comprehensive support during due diligence, ensuring adherence to regulatory and financial standards.
- Coordinate deal room activities, including presentations, Q&A sessions, and negotiations.
- Monitor investment trends, economic developments, and regulatory changes impacting the investment landscape.
- Prepare detailed investment memorandums and reports for internal and external stakeholders.
- Facilitate post-investment activities, including performance tracking and stakeholder reporting
Skills & Qualifications:
- Bachelor’s degree in Finance, Investment, or a related field; CFA/CAIA certification is a plus.
- Strong analytical, financial modeling, and due diligence experience.
- Exceptional organizational, project management, and multitasking abilities.
- Proficiency in financial software and data analysis tools.
- Excellent communication and stakeholder engagement skills.
Reports to: Investment and Trade Lead
Work Environment: Dynamic and collaborative work environment with opportunities to engage with local and international stakeholders.
Benefits
- Competitive salary
- Performance-based bonuses
- Comprehensive Health Management Organization (HMO) coverage
- 13th-month salary as an additional incentive
- Career growth and leadership opportunities in a dynamic and rapidly growing organization
Method of Application
Interested and qualified candidates should forward their CV to: hr@welcome2africaint.com using the position as subject of email.
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